There are clues lurking in your existing marketing that will reveal your preferred buyer’s journey right to your door, show you precisely what is working well that can be bolstered for stronger results and expose exactly what’s not at peak performance that can be built better. Can you see those clues? My guest in this episode is Eric Murphy from ActiveDEMAND, and he reveals ways we can find and act upon those clues to make the most of all marketing efforts, automating many marketing and sales efforts in personal ways that tie to the individual’s motivations, needs and desires. Take the guesswork out of your most complex marketing efforts, consistently deliver the right communications from every location and begin building deep prospect relationships predicated on trust now, even before they ever talk with your team.