Sales and marketing outcomes are directly impacted by inputs. What inputs are mission critical? In this episode, my guests say critical inputs include research to uncover true messaging from brand to values and beyond, mutual respect for everyone on the internal and external team, dedicated and structured inter-team communications and repetition, repetition, repetition. I talk with Lisa Detweiler, VP of Sales and Marketing, and Jodie Roberts, Director of Marketing, both with Senior Services of America. Together, they oversee all sales and marketing for 19 communities across three states – and they have dialed in the right inputs to achieve impressive outcomes. Jodie even shares with our listeners two great questions to ask to sharpen time management. Terrific inputs add up to great outcomes.