Design Thinking is not just for product designers anymore, it can be a tool used by almost anyone to solve customer centric problems. In this episode Nicki Purcell (previously the Head of Operations at Nokia North America and CDO of Dallas Morning News) and I talk through the core elements that make up Design Thinking and how they can be applied in the real world.

How does the challenge of solving big problems change when it comes to big companies versus a smaller one? Does decades of prescribed process and methodology make it harder for a company to be nimble and adapt new methodologies?

SHOW NOTES

Nicki Purcell Chief Digital Officer of Dallas Morning News and previous Head of Operations for North America at Nokia. Nicki loves a good comeback story, and she will dive right into an opportunity to help turn a company around. She is passionate about technology and how it can be used to seamlessly improve people's lives. She also spends time at SMU teaching the digital accelerator program.  

Eric Hanes is your host of www.wordsofmassdisruption.net and works with the amazing team at Dialexa to deliver better and different solutions and products for their customers using Design Thinking as key tool to deliver better.

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