This has been a trial run for the second season of Wandering Worlds. We've taken a bit of a change in direction, opting to do more interviews and chats with interesting people. Today we spoke with Alistair Ewart, a digital marketing frontiersman who offers some insight and opinions on his unique process of utilizing social media algorithms for the advantage of users and marketers alike. I apologize for the following: I mistakenly referred to Ken Jeong as "Kenny Cheong" and, well, obviously, the audio quality issues. I'll be meeting up with Alistair again and redoing this episode in its entirety. Thank you for your patience!Track Artwork is by Jo Painter.