S5E23 - When Madison Avenue Met Broadway: The World of Industrial Musicals

S5E23 - When Madison Avenue Met Broadway: The World of Industrial Musicals

Released Friday, 10th June 2016
 1 person rated this episode
S5E23 - When Madison Avenue Met Broadway: The World of Industrial Musicals

S5E23 - When Madison Avenue Met Broadway: The World of Industrial Musicals

S5E23 - When Madison Avenue Met Broadway: The World of Industrial Musicals

S5E23 - When Madison Avenue Met Broadway: The World of Industrial Musicals

Friday, 10th June 2016
 1 person rated this episode
Rate Episode

This time, we explore the little known and surprising world of Industrial Musicals. In an unexpected collision of Madison Avenue and Broadway, companies in the '50s began staging full-fledged musicals in an effort to inspire their employees, parade new product lines and boost morale. We'll look at one company that tripled the production costs of My Fair Lady to inspire its sales team, another that unknowingly funded one of the most iconic novels of our time, and the handful of companies that still practice the art of Industrial Musicals today. Nothing inspires a marketing department quite like choreographed tap dancing.



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