In this episode of Workflows, Scott Wyden Kivowitz is joined by talented photographers Mike Cassara and Lauren O'Brien. They share their unique wedding photography styles and the challenges they face on the job.

Mike Cassara and Lauren O'Brien explore the nuances of wedding photography, focusing on their hybrid styles, which combine organic and posed elements within a structured framework. They also explore the behind-the-scenes challenges photographers face, from physical injuries to equipment mishaps, and discuss practical strategies for handling chaotic situations without stressing clients.

"Being there for the couple and cooperating with vendors is crucial, but your priority should always be the couple's experience." — Mike 

Lauren O'Brien and Michael Cassara are wedding and lifestyle photographers from Long Island, NY.  In 2023, they started "The Vendor Table" Podcast to showcase the chaos, thrill, and hilarity of being full-time photographers in the industry.

 "I've lost count of how many times someone has stepped on me during a wedding! I keep saying I need a 'fragile, handle with care' sticker on my back." - Lauren

Why You Should Listen

• Learn diverse wedding photography styles from experienced photographers.
• Gain actionable tips for managing client and vendor relationships.
• Discover the physical risks and funny mishaps photographers encounter.
• Understand the importance of diversifying marketing efforts beyond social media.
• Get inspired by the resilience and dedication of wedding photographers.

• (00:00) - 046
• (00:21) - If you had to give a percentage on the amount of thought you give to vendors versus your couples, what would it be?
• (12:26) - What is one marketing strategy that has helped you grow your wedding photography business?
• (20:08) - How do you handle difficult clients or vendors or challenging situations while maintaining a professional and positive attitude? Do you have any stories to share?
• (29:23) - Can you share a time when something went wrong at a wedding and how you handled it to still deliver great photos?
• (34:07) - What makes someone a professional photographer?
• (39:14) - Let’s be honest - do you prefer organic, candid moments or more structured and posed wedding photos more?
• (46:40) - What are some common mistakes you see new wedding photographers make when working their first time at a venue?
• (50:10) - If a photographer came to you saying they were going to start a podcast to attract wedding clients and wedding planners, what 1 tip would you give them?

Tune in to Workflows for an insightful discussion on navigating the vibrant world of wedding photography, managing client relationships, and mastering your unique style. Join us and get inspired to elevate your photography business!

Join the Imagen Community on Facebook to continue the discussions between episodes.