In this episode, Thaddeus Bouchard, president of Screendollars, discusses the evolution of movie theatre advertising and how the industry is navigating the current movie consuming landscape. Providing a compelling overview of the industry's dramatic last few years - and an insightful analysis of its current status, Thaddeus identifies the challenges and opportunities facing today's movie theaters highlights the crucial role of marketing in exhibition. Drawing from his experience working with theatres across across North America as well as a rich family history in the industry, Thadddeus also outlines how cinemas can enhance the customer experience and attract new audiences through innovative film promotion and, crucially, community engagement.

About Thaddeus Bouchard

Thaddeus Bouchard is the Founder and President of Screendollars, a leading publisher of information
and insights about movies and the movie industry. Each week, over 200,000 film industry professionals,
enjoy the Screendollars Newsletter, with comprehensive details on upcoming movie releases, a run-
down of the latest box office results and a a discussion of the key trends shaping the movie industry.
Screendollars partners with distributors to optimize the box office of their movies and with exhibitors to
tap into new revenue streams through in-theatre advertising programs.
Prior to Screendollars, Bouchard held senior technical and marketing roles at a series of technology
providers including AT&T, IBM, Lotus Development, Omtool and NetValu. He made a variety of
contributions in these roles, from managing teams of software developers, executive-level sales and
product evangelism through extensive public speaking engagements.