At the heart of "The Memory Keeper" is a dual mission: celebrating memory's profound beauty and raising awareness and funds for Alzheimer's. With this storytelling project, our host, Bram Groen, aims to encourage family members affected by their loved one’s disease to find inspiration and give new purpose to their lives, dismissing sadness and helplessness. In addition, Bram wants you to enjoy his weekly travel stories, which are fun to listen to and offer much food for thought.