In this episode, host Cordes Owen interviews James McKay, founder of , a cutting-edge RevOps consultancy.   With over 15 years of experience in sales and operations, James shares his journey and expertise in building effective revenue operations. He dives deep into key topics like choosing the right CRM, avoiding common implementation pitfalls, and the importance of clean data for scaling a business. James also reveals strategies for motivating sales teams to embrace CRM tools and explores the changing landscape of outbound sales techniques in the AI era.   Get actionable insights on optimizing your RevOps strategy, including James's take on AI in sales—explaining why top-of-funnel applications may be less effective than bottom-of-funnel tools. Whether you're a startup founder, sales leader, or RevOps professional, this episode is filled with valuable tips to help boost your sales performance and keep you ahead in the ever-evolving world of revenue operations.