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Six Steps to an Authentic Brand

Six Steps to an Authentic Brand

Released Tuesday, 5th April 2022
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Six Steps to an Authentic Brand

Six Steps to an Authentic Brand

Six Steps to an Authentic Brand

Six Steps to an Authentic Brand

Tuesday, 5th April 2022
Good episode? Give it some love!
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Today we learn about marketing from everyone’s favorite mentor and football coach, Ted Lasso. That’s right, coach Lasso teaches us about brand authenticity, and why it’s so important in today’s hyper-connected, UGC content-fueled environment.

Smells like potential.

Copernican Shift - Matching Perception to Reality since 1543

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The Copernican Shift

Welcome to The Copernican Shift (formerly, the CXM-Experience), the podcast that challenges you to change your perspectives about marketing, advertising, and digital channels. Join Sprinklr CXO Grad Conn and his guests for tips, insights, and strategies aimed at helping you embrace the new marketing world where customers are connected and empowered like never before — it’s a Copernican shift that puts your customer in the center of the marketing universe. The podcast is occasionally irreverent, possibly contrarian, but always entertaining and informative. The Copernican Shift. Mapping perception to reality since 1543.

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