The key to being customer centric is understanding your customers. And the best way for you, as a marketer, to understand your customer is to leave the friendly confines of your office or Zoom call and actually engage with the people you’re trying to market to.

Sonia Sahney of GE Healthcare joins me for a discussion about customer insight, and ways to help your customers better understand their customers.

Sonia is the CMO of Molecular Imaging at GE Healthcare. You can find her on LinkedIn.