Do you understand the product or service you’re selling? I mean, really understand it? I’m often surprised by the number of marketers who have never actually used the product they’re marketing — maybe have never talked with anyone who has. 

Annie Wissner, CMO at Whispir, leads by example to make sure the Whispir marketing team knows the product inside and out. This knowledge generates excitement, enables the team to truly add value for their customers, and is a perfect example of transformation in action.

You can follow Annie on LinkedIn.