0:00

You know , I think the lesson here

0:02

for everybody that they should understand . One

0:04

is consequence is not a bad

0:06

word . But before I say the next thing , there's

0:09

good consequences , there's bad consequences . Right

0:11

, consequences are not a bad word

0:13

. So the next statement

0:15

that I say , you've got to remember that I don't think consequence

0:17

is a bad thing . There are no

0:19

rules , there are only consequences

0:22

. Okay , that

0:24

what you do will have a

0:26

direct consequence , whether that be good or bad

0:28

. Right , I ? I made

0:30

this hot girl laugh one time and now she's my

0:32

wife . That's a good consequence , right , right

0:35

, that's a good consequence . Um

0:37

, I pissed this dude off one time and I got

0:39

fired . That's a consequence .

0:41

Uh , loud and you ended up being a father

0:43

at 22 . That's a consequence . You didn't pull out and you ended up being a father

0:45

at 22 . That's a consequence .

0:46

Yes , I did , and then again at 24

0:48

. And then again at you know , but

0:53

yeah , just like when you

0:55

started talking , you're like Shit happens

0:57

, shit happens to

0:59

you and me .

1:01

It doesn't matter if you're a

1:03

wizard , a king or a queen , Even

1:06

if you are magic , you've got to

1:08

agree it's worth

1:10

it to talk shit out , no matter

1:12

how messy .

1:14

Welcome to Shit Happens , where shit

1:16

always happens , and no shit is too

1:18

insignificant to discuss , From

1:20

trivial inconveniences to life's profound

1:23

challenges and everything in between

1:25

. This show explores every aspect

1:27

of the unpredictable nature of existence

1:29

with your favorite shit talker

1:31

and host P yeah

1:34

, it's .

1:34

P . Hey

1:44

, shit talkers , welcome back to another session of Shit Talkers . Welcome

1:46

back to another session of Shit Happens

1:48

sponsored by TalkShitWP

1:51

. So

1:53

if you were here with me in the morning

1:56

, I told you I'm dressed in my Podfest

1:58

shirt with , of course , my TalkShitWP

2:00

. But because all my

2:02

guests today are people who I've met through met

2:04

through podcast , and some

2:07

this year , some last year , but it's all

2:09

love over here , as long as you're podfarm

2:11

, you know , there's love . And this particular

2:13

individual who made me hunt him for

2:16

his bio and his link

2:19

and his , he was

2:21

very quick to to schedule but it

2:23

was a process to get his bio and links but

2:25

we made it . we're here and

2:28

we're going to talk about high

2:30

school dropping out of high school

2:32

, resilience , adaptability

2:34

, commitment and

2:37

shit that happens behind the bar and

2:39

comedy and all those fun

2:41

things . It was actually just sharing a funny story

2:43

with me backstage and I was like , as

2:46

a podcast I should say wait for that until

2:48

we go live . So , without

2:50

further ado , allow me to

2:52

bring on the one and only Ryan

2:55

, mr Marketer . Hey Ryan , how

2:57

are you doing ?

2:58

I'm doing well . How are you

3:00

today is the big question .

3:04

How are you doing ? I'm amazing I'm

3:09

still on coffee so far , but

3:11

the day's young , the day is I

3:14

mean , as long as it's past 12

3:16

, I'm good and my my kind

3:18

of vacation starts tomorrow . You know when

3:20

you know you're traveling right , uh

3:23

, even though it's like a week away , but

3:25

everything is like coming to motion , you're

3:27

already like in that vacation mode , like

3:30

fuck everything else , like I'm going on

3:32

vacation . So you're on , like vacation mode

3:34

. So I woke up this morning . I

3:36

would have been drinking from 8 o'clock but

3:38

respectfully I had to wait until noon

3:40

.

3:45

You know , when I go on vacation I try to be just drunk enough not to get kicked off the fucking

3:48

plane . That's from

3:50

the minute my work day is done to

3:52

island , and whatever island I go to

3:54

. My point is to be just

3:57

drunk enough not to get kicked off the plane , Like

3:59

within a drink of that .

4:01

Wait , have you ever been kicked out of a

4:04

plane , or that's just a fear you have of getting

4:06

kicked out of a plane ?

4:08

I mean , you've met me , so it's a fear sober

4:10

, let alone drunk , okay , so

4:13

, yes , yes

4:15

, last time I went to Puerto Rico

4:17

last time , and

4:20

it was my honeymoon actually last year and

4:24

we were drunk from the wedding until

4:26

we boarded the plane to come home .

4:29

I mean that shows how much of a fucking

4:32

incredible wedding it was and a honeymoon

4:34

.

4:35

It really was Like my best friend owns a brewery

4:38

and that's where we got married and

4:41

I had two different beers I had my wife

4:43

has celiac , so I had mead brewed for her and

4:45

I had beer brewed for me like special . It was

4:47

called Ryan's Wedding Day and Sarah's Wedding Day

4:49

had it brewed specially for that day

4:52

and then we got to take what was left over home with

4:54

us and then had

4:56

to sober up just enough to drive the two hours

4:58

to the airport and then we kicked back off .

5:07

Can we reverse to when we met and when your wedding was ? So I can be invited to your

5:09

wedding , because this was a wedding I needed to be at . Like what , as long

5:12

as there's a brewery in

5:14

that , you know ? Uh , I'm

5:16

a beer lover and I think you need

5:18

to connect with this best friend of yours who has

5:20

a brewery , because I can be a best friend

5:22

as well . I'll be like you know what

5:24

. I think you need to replace Ryan with

5:26

a better best friend , somebody

5:28

who doesn't have hair cause fuck hair

5:31

.

5:32

Well , he doesn't either , so you guys would get along

5:34

just fine , I know .

5:36

Look at that . It was meant to be .

5:38

Yes , yes , uh

5:40

, no , and , and , and funny the doubt the

5:43

little town that I'm in , I'm in downtown

5:45

in the little town and like two doors

5:47

down that way is the brewery now . So

5:49

it's not like I can't just walk out of here

5:51

and go get a beer .

5:52

So okay , we are visiting ryan , and

5:54

where do you stay ?

5:57

it's this little town called lebanon

5:59

, missouri .

5:59

So are you

6:01

fuck ? I'm not visiting here

6:04

.

6:07

You know why I live here ? Because a house costs eight fucking

6:09

dollars . That's why I live here .

6:17

I think I should . I swear I've been saying like I'm searching some other

6:19

stuff , but I'm really looking to move to like very small , tiny towns where

6:21

nobody is there , where I

6:24

pay cheap , I pay good price

6:26

for housing and food and

6:28

then I get to just travel . Because big

6:31

cities are full of shit these days . I

6:33

I don't even get it why we want big cities

6:36

like they're nothing , it's just noise

6:38

, noise and paying too much for no

6:40

shit well , I

6:42

I lived .

6:43

I've lived in manhattan , I've lived in

6:45

, uh , laredo , texas , I've lived in barstow

6:47

, california , missoula , montana , chicago

6:49

, illinois so I've lived in big cities

6:52

. It's not like I haven't lived in those places

6:54

, um , but I

6:56

was born here and I stayed here until I was about 25

6:59

and , if you want to get into the story , I went to high school here

7:01

, which is the high school I dropped out of , and then

7:03

I decided I can we get the , which is the high school I dropped out of and then I decided

7:05

I wanted to get .

7:05

Can we get the name of the high school you dropped out of ?

7:07

Lebanon High School . They're

7:09

very clever about naming shit here . It

7:12

was literally Lebanon High .

7:16

School . The name of the city is the name of

7:18

the high school . There you go

7:20

.

7:21

Well , okay , so the population here

7:23

is like 15,000 , 30,000

7:26

for the whole county , so it's not tiny , it's not minuscule

7:28

or whatever , but there's only one high school

7:30

that serves the entire county . So it's not like they had

7:32

to diversify the names , like our

7:34

middle schools are like we

7:37

got a Donley , a Maplecrest , hillcrest

7:39

, this or that , but high school there's only one

7:41

. So everybody funnels right into that high school

7:44

.

7:45

I hear that and it's funny because you said

7:47

you came from that town and then you went and

7:49

lived in big cities and came back . Most

7:51

of the time the people who are born in small towns

7:53

go to the city and never want to

7:56

come back right , and then the people who are

7:58

born in the big cities hardly

8:00

ever want to leave the big cities because they're

8:02

used to to whatever

8:04

the fuckery the big city has . And

8:06

I grew up in cities . Right , I lived

8:08

in noisy like . Even when I was

8:10

born in Tanzania I lived

8:12

in the middle of city center . So you

8:15

hear the buses , you hear everything

8:17

like literally . So I grew up

8:19

wanting that noise . Being around that

8:21

noise made me feel like home . So

8:23

I always grew up into that . And then now

8:25

where I'm literally like I kind of just

8:27

want my peace and quiet , I kind of want like

8:29

a small life , quiet because

8:32

I am already loud , I have energy

8:34

and I want to travel more and I see how much

8:36

big place , big cities , cause I'm like

8:38

I rather live in a place where I

8:40

go for my peace and everything , and then when I want

8:42

to miss the noise and everything , okay , I'm going to

8:45

book a trip to New York . Okay , I'm going to book

8:47

a trip to Houston . Go for a

8:49

week , feel it , and then okay , bye

8:51

, bitches .

8:55

It's For me it was

8:57

an experience of . So

9:00

I'm in the Ozarks , third

9:02

notch of the Bible Belt . I grew

9:04

up really like strictly religious and

9:07

I wasn't that person , I would have done . Yeah

9:10

, I wasn't that person . I

9:12

mean , I was apparently for a while , but

9:15

I was the smart kid

9:17

for a while and then I just got kind of disenfranchised

9:20

, had some depression , anxiety issues when

9:22

I was a kid and back in the 90s , in

9:24

the mid 90s , when I was going through that , there

9:26

wasn't a whole lot of help . You

9:29

know , it's not like it is today . It wasn't

9:31

as forward thinking as today and I love it that

9:33

it's that way today and my kids have have resources

9:36

I never had . So I ended

9:38

up I just had a lot of anxiety , didn't like school

9:40

. So when I dropped out I

9:43

tricked my parents they were too busy arguing to know what they were

9:45

signing and deciding the dropout papers and

9:48

then I went and got my GED or my equivalency

9:50

within two weeks . So I mean I dropped out and then I

9:52

went and got my equivalency like

9:55

almost immediately at 16

9:58

. But here in the Ozarks there's not

10:00

a lot of high-end jobs

10:02

, there's not a lot . College was not one

10:05

of those things that's on anybody's radar . It's

10:07

just a manufacturing town . This

10:09

town manufactures more boats

10:11

than any other town in the United States . So

10:15

that's what we do here . So that kind of

10:17

was my lineage . I worked

10:19

in restaurants until I got old enough to work in factories

10:22

, and I mean , that's what you did

10:24

when you lived here . There wasn't really anything outside

10:26

of that .

10:27

So would you say , first of all , honestly

10:29

, it's amazing that you say you're a smart kid

10:32

because , believe it or not , a lot

10:34

of smart kids are the ones who actually drop out

10:36

of school , whether it's college

10:38

or anything , because they're like fuck

10:40

this shit , I'm better than this shit , shit . Because

10:44

they're too smart for their own self

10:46

. And I know that because I have a brother

10:49

who was very smart

10:51

and literally dropped out

10:53

of . Well , he didn't finish high school

10:55

, but he dropped out in between

10:58

of kind of high school college

11:00

yeah , we'll say college , but

11:02

actually it was high school . We forged

11:04

his way into college and it still

11:07

dropped out of college . So

11:10

would you say the reason , because of how

11:12

your state , your

11:15

hometown , was where high

11:17

school was kind of the age when you're done with high school

11:19

, you already know you're either working in factories

11:21

, like doing this or this . Was that maybe

11:24

the push of like ? So what's the point

11:26

of me then finishing high school ?

11:30

Yeah , because it is . Yeah , I

11:32

mean really because the

11:34

litmus around here was don't

11:36

get pregnant or get somebody pregnant by

11:38

the time you're 20 and you're already

11:41

like in the top 5% , and then and

11:44

this is back then the place is so much better

11:46

now . I'm just talking .

11:49

So wait out of curiosity did

11:51

you survive your 20s without getting anybody

11:53

pregnant ?

11:54

Yes , as far as I know

11:56

, yes , I

11:59

was not the desirable

12:01

piece of masculinity . I was when I was 16

12:04

. Trust me , I

12:07

barely touched myself back then , so it wasn't like it was . I

12:09

had a lot of options , uh , but no

12:11

, I had my first kid when I was

12:13

22 years old .

12:15

so so that you , just you

12:17

crossed the 20 limit . It was like now

12:19

whatever I get , we're going that's

12:23

right .

12:23

apparently , apparently at 22

12:25

, I just stopped having any sort of pullout game , so

12:28

that's when I gave that up .

12:31

Folks , now you know why I got to

12:33

hang out with him and put this close

12:39

.

12:40

But , but , but yeah , I mean , and when you

12:42

get into factory work too , kind of

12:44

the next step of my journey is journey is

12:46

this factory paid $12 an hour . So

12:48

if you got mad , pissed off , pointed

12:50

out on attendance , you just went to this factory over

12:52

here that paid $12 an hour and you

12:55

just fucked off until you got fired from there and went back

12:57

to the first one and

12:59

you just made this loop because there was only so

13:01

many people they could hire . So you got like several

13:03

chances at these , but

13:06

what ended up happening is I wanted to make more

13:08

money , uh , but I didn't

13:10

. I

13:16

went to college for a semester and I majored in bong making

13:18

and skipping classes , so that didn't work .

13:20

Uh , it's just not a thing , not one that gets you anywhere

13:22

. No , um class , I'm like one second there you

13:24

got me , not

13:29

one that gets you anywhere . No , I mean , it does get you somewhere

13:31

, but where is the

13:33

point ?

13:34

All right , I'll tell you where it gets you . I was a

13:36

truck driver for five years . That's

13:40

where it gets you and I did . I

13:43

entered into truck driving . My dad was an engineer at

13:45

this uh metal work company that got moved

13:47

to Mexico . That's just the time in America those

13:49

things were happening and he had sat at this

13:51

desk and been an engineer for years . So

13:54

he decides to go drive a truck for the rest of his

13:56

career . Now he's already in his fifties , I think , at this time

13:58

. So he's just wanting to finish out his pensions

14:00

and retirements and stuff and he's like man , I'm making

14:03

a bunch of money . You should come try this .

14:05

So I did . It pays a lot . It

14:07

does , it does , but it's a rough life it's good

14:09

money compared to retail and all these other

14:12

like restaurants . And when you

14:14

look at the choices , right , you're like fuck

14:16

it , let me be on the road .

14:18

Right , I went from making $22,000

14:21

a year , $23,000 a year to the factory

14:23

to about $60,000 a year driving a truck

14:25

. But I also started burning through marriages

14:27

too , which cost me a lot of fucking money .

14:31

But Wait , when you say marriages , how many are

14:33

we talking about ?

14:34

Three so .

14:36

I was so is this your fourth marriage .

14:39

No , this is my third . So , but I

14:41

burnt the first one and the second one . So , no , anyway . So , but I burnt the first one in

14:43

the second one . So , no , anyway . So

14:45

, but no . But as a truck driver , I also

14:48

had had a dream my entire life to be a comedian

14:51

, wanted to get on stage , wanted to be a comedian

14:53

. I tell people I went to the church of George

14:55

Carlin . That's what I think now . That's how

14:57

I think , that's how I live my life . Like

15:00

, that man is my idol . That's how I live my life

15:02

. If you ever need a question , an answer

15:04

about Ryan , it would be what would George Carlin do

15:06

? And that would be the answer to it

15:09

. So , while I was out on the road , I started picking up stand

15:11

up gigs , start finding out places to

15:14

do , start doing all this , so

15:16

, so , so

15:18

, as I'm driving and I'm hating life or whatever

15:20

I end up at , about five years

15:22

after I started driving a truck , I

15:25

hated it . It was . It was a horrible job , just didn't fit me . God

15:28

bless you truck drivers out there , you smelly , unwashed

15:30

asses and all of you . But , uh

15:32

, you know , but

15:35

I . So when I came back home

15:38

, I this is the first time I came back

15:40

, right , uh uh , I

15:42

came back home , I started moving . I

15:44

take that back . I started moving all over the place , just

15:47

kind of wherever I landed . I would live there for six

15:49

, eight months a year and then I'd go to the

15:51

next place and go to the next place . So I ended

15:53

up coming back and I started a podcast

15:56

. At this time

15:58

I'm about 30 years old and I started a podcast

16:00

and it didn't go well . And I started another podcast and

16:02

it didn't go well . And I started another podcast

16:04

and it didn't go well .

16:07

Huh what year

16:09

was that when you started your first podcast

16:11

, the one that didn't go well , before

16:14

your second that didn't go well ?

16:15

it would have been about 16 years ago

16:17

, so math 2008

16:20

.

16:21

So you've been in the game for a minute

16:23

, whether you quit and whatever

16:25

, but you've been like you know , yeah

16:27

.

16:28

Well , I , one of the things I always wanted to do

16:30

as well was radio , and

16:32

, uh , so I , I so

16:34

podcasting , because I didn't have the qualifications

16:37

to be in radio was kind of like the Kmart

16:39

version of radio at the time . So it

16:41

was all I was qualified to do , so that's what I did .

16:46

Uh , you know , um , and it's also kind of your interview to radio

16:48

, right when you interview for radios

16:50

and you're like I have a podcast , listen

16:52

to my shit , so you can know how I can handle

16:55

myself on the mic right and

16:57

but back then the radio didn't take

16:59

podcasts for any .

17:01

They hated them , you know .

17:02

Back then yeah , cause you were just radio

17:04

wannabes .

17:06

Yeah , right . So

17:08

, uh , I , I , and I'm still doing standup

17:10

and I'm still doing whatever , but then I start a podcast

17:12

and it actually takes off . This

17:14

is about 2010 era . I

17:17

start doing it and it starts taking off , and

17:20

so and this is

17:22

where I found out that I was good at marketing this

17:25

is my transition from comedian podcaster

17:27

into marketing genius

17:30

that I became Not

17:32

that I was a marketing genius , I'm just being

17:34

funny .

17:36

I mean , you are whatever fucking thing . You want

17:38

to be baby , so you are a fucking marketing genius

17:40

. To be baby , so you are a fucking marketing genius .

17:41

That's what we're gonna go with so

17:44

, but the the podcast

17:46

was a comedy podcast and it was off

17:48

the rails because I'm a horrible comedian . I'm a horrible

17:51

person . I don't think anything is off limits . I'll joke

17:53

about anything .

17:53

Don't give a shit my horrible people make

17:56

good comedians .

17:57

Because you're fucking horrible , because Because

17:59

it's cheaper than fucking therapy . That's

18:02

what it is . Okay , I can get up there

18:04

and talk about my lack of dick , work and my stupid

18:06

parents , my divorce , my ex-wife .

18:08

Your pullout game .

18:10

My bad pullout game and you know what People

18:13

pay me to do it , instead of me being judged

18:15

by some college graduate across the room

18:17

, right . So that's what made me fall in love

18:19

with standup Um , but

18:22

, uh , but . But I started doing this podcast

18:24

and it starts taking off and it's this comedy podcast

18:26

and at this time , facebook has groups and

18:28

all this , so it's starting to become a little popular

18:31

. And I realized that

18:33

there was a lot of well-endowed women

18:35

that liked my podcast , right . And

18:39

I thought of this marketing plan that I went

18:41

and got my podcast show

18:44

printed on white tank tops and

18:46

I would send them to these girls as

18:48

for free , as long as they would send

18:50

pictures back , right , and

18:54

they were not wearing bras on this picture

18:56

. I

18:59

never , I never put . I

19:02

never put things in there that says , hey , I

19:09

would send , I would send , I would send them t-shirts

19:11

and say , hey , if you'll put this t-shirt on , right

19:14

, if you'll put this t-shirt on , take me a couple of pictures

19:16

, you can have the t-shirt for free .

19:18

I never said how they had

19:20

to be taken , right

19:23

and here you're saying sorry to cut

19:25

you off , but here you're saying you are

19:27

no marketing genius

19:29

guru whatever , but that that is a marketing

19:31

genius guru thing to do you

19:34

saw your opening and you fucking went

19:36

with it . And I mean , whether

19:39

we want to agree or not , sex fucking

19:41

sells . It is the reality

19:43

.

19:43

A thousand percent . But then

19:45

I would take their pictures , photoshop backgrounds

19:47

out , put my logo here , put them here

19:50

on either side , and that became my advertising

19:52

campaign . And all of a sudden , I had

19:54

50 , 60,000 followers . I

19:56

had these giant Facebook groups . I

19:59

was selling merchandise , I was getting advertising

20:01

, and then it was less about the podcast

20:04

. I stopped preparing for the damn podcast

20:06

and I started just selling shit

20:08

. Right , I just started selling shit

20:10

, marketing the podcast , building websites

20:13

for the podcast . And this is back in the day

20:15

, when it wasn't as easy as it is now right . So

20:17

what I'm doing at this point is I'm learning

20:19

all these skills for marketing . But

20:22

I didn't know it . I just wanted to get fucking paid

20:24

. So I just would . And

20:26

going back to that smart kid thing and this is the

20:28

emergence of YouTube that you could take a

20:30

couple bong rips , look at whatever the fuck you wanted

20:32

to do on YouTube , and somebody on there , usually

20:35

from a different country , would tell me how to do it . And

20:37

so I would go set night after

20:42

night just on YouTube , learning

20:44

how to animate , learning how to video

20:46

edit , learning how to audio

20:48

edit , learning how to graphic

20:50

design learning , because people were buying

20:52

ads and I figured , if I could make the ads , then

20:55

I didn't have to charge . I didn't have uh

20:58

, I didn't have

21:00

uh . Did you go away ? All

21:04

right , uh , I'm

21:07

just going to keep going , um , but

21:11

uh hi , I think I'm the

21:13

only host left , so we'll pause there until

21:15

Paula returns . Welcome to Ryan's

21:17

show , there she is .

21:19

You couldn't hear me . I was allowing , I was

21:21

letting you just have the spotlight

21:23

. Gotcha , gotcha . I

21:26

was like You're a marketing guru , you don't know the marketing

21:29

shit . Now you have to ruin it . I

21:31

was letting you have the spotlight .

21:33

I was being polite . I won't fucking let it happen

21:35

again . I thought maybe you had gotten kicked

21:38

off . We

21:41

know what

21:43

StreamYard is . We both do this shit . Trust

21:45

me , I won't

21:48

let that shit happen again , but

21:50

anyway . So I learned all these skills for marketing . I learned

21:52

all these skills for marketing . I learned all these skills for

21:54

whatever . And after this

21:56

podcast fell apart because it was an ensemble cast

21:58

, I was the leader and there was other people involved

22:01

and we ended up hating each other True Hollywood

22:03

story , drama , bullshit or whatever I

22:05

started making video content and

22:07

I ran for president . By this time is 2016

22:10

. So I ran for president on

22:12

the basis of I'm not Hillary , I'm not

22:14

Trump , that was , that was my , that

22:17

was my thing , right , and I got my kids

22:19

involved . I had my , I had my child come

22:21

on and and talk to me about

22:24

, uh , politics and I would script all

22:26

this stuff out . And those things started getting millions of views

22:28

, right , and , and

22:30

somewhere in this I just kind of I

22:32

decided I wanted to do this

22:34

for a living , not content creation , because

22:36

that shit sucks . I wanted

22:38

to help people get their names out there

22:40

and to do things . So I

22:43

actually took my portfolio and

22:45

went to a radio station Now

22:47

that I've had all this done and I took it and they

22:49

hired me on the spot , hired me and

22:51

uh , that began my radio career . Now

22:54

, while I was in radio career , I

22:56

was , I was doing , uh , request

22:59

shows and I was doing all of the dirty radio

23:02

things that you have to do when you get started . And

23:05

just side note , I love

23:07

telling the story because everybody gets so mad at it . I

23:10

was working in radio about the time Prince died

23:13

. Okay , I am

23:15

not a giant Prince fan Me

23:17

neither .

23:18

So we can both get . Yeah , I'm

23:20

not , we can both get canceled . I

23:22

think the only song I know is Purple and because

23:24

it's purple , like it's my favorite color

23:27

, it's my . But even

23:30

when he died it was like okay , Prince is dead

23:32

, Cool , we're all dying

23:34

.

23:35

Well , that's kind of what happened , because I'm doing this request

23:37

show and like every five minutes it was like

23:39

hey , here's purple red . Can we hear purple rain

23:42

? Can we hear when doves cry ? Can we hear with this

23:44

, can we hear that ? So I'm like jesus christ

23:46

, I don't like fucking hate prince , right ? So

23:48

one time I just fed up with it

23:51

. I'm like hey , here's purple time for the fourth purple

23:53

rain , for the fourth time this week , from the artist

23:55

formerly known as Alive Prince . And

23:58

, holy shit , did I get

24:01

some hate for that ?

24:02

You're going to get hate . Prince is

24:04

God to some of these people , right ? It's

24:07

like what do you mean , Right ? But

24:12

then I eventually got fired from that radio station because I was a

24:15

dickhead and so

24:17

and

24:19

yeah , for real , he is a dickhead

24:21

and I think that's why I like him , because he

24:23

owns his shit . Like you know , I

24:25

like dickheads who own their shit . I like

24:27

assholes who own their shit . Like I'm

24:29

an asshole .

24:30

Take it or leave it , but this is who I am look

24:33

, 15 years ago , when this story started

24:35

, right , I was a hot

24:38

fucking mess that needed therapy , like

24:41

like a fucking dog needs a bone man . And

24:43

at this point in my life , I have bought my therapist

24:45

at least two vacation houses in a fucking

24:47

pool okay , which all

24:50

it's done is it's made me this much better

24:52

, but what I've done with fucking this much better

24:54

is fucking amazing um , I'm

24:56

like your therapist .

24:57

either you need to up your therapist

24:59

game or because I

25:02

ain't saying shit Right . Can

25:05

I be your therapist ? If your therapist

25:08

are getting vacation

25:10

hours and this is the result

25:12

there is , I can also be your therapist

25:14

.

25:15

Come on Ryan Every Tuesday at 9 am

25:17

. It's

25:23

10 years of therapy , so I don't rage quit out of everything I fucking

25:25

do now . So but then it kind of goes

25:28

on and I end up getting hired by a marketing company

25:30

and then it explodes and then I spend . Then

25:32

I spend eight years and I'm

25:35

in an Inc 5000 marketing company and I raised

25:37

to the level of director of marketing . So

25:43

I'm literally like this is what I do for

25:45

a living and no , it's become this thing

25:48

. That is my life now . It's how I identify . I

25:51

can podcast all day long . You've seen

25:53

me . I got back on stage and did some comedy . I

25:55

do podcasts , I do this . But marketing

25:58

is the thing that makes me feel

26:00

warm and fuzzy and makes me whole . At the end of

26:02

the day is when I do that .

26:04

I love that and your story

26:07

really shows that , because I

26:09

think we hold education in

26:11

such a high standard where , okay

26:13

, you have a PhD , okay , you have a master's

26:16

, but there's more to it than just

26:18

having a fucking certificate . And I have a master's , and I'm more to it than just having a fucking certificate , and and

26:20

I have a master's and I'm saying this like

26:22

I even told my dad that was like I went

26:25

to school back and forth , like

26:27

constantly finishing this and starting

26:29

this , but I am not

26:31

street smart . I need to be on

26:33

the street as well and get that . So

26:35

there's so much education that can take

26:37

you , and even in the door you can

26:39

go with your degree . But

26:41

do you have those connections

26:43

? Do you have ? Do you know how to talk to people

26:46

? Can you hustle in the streets if I literally

26:48

drop you here and tell you , sell me

26:50

this shit , can you do it ? And you

26:52

have proven that . Like , even

26:56

if you don't have the certificates

26:58

, or you can't afford to go to school , or you decided

27:00

to quit school , drop out , whatever

27:02

your reasons are or why you don't

27:04

have the certificate , you can still

27:06

do it as long as you push yourself right

27:08

. Resilience , adaptation , commitment

27:11

, you were all that . You literally were like

27:13

I want more money and

27:15

and that's a good push like I know I don't want

27:18

to be broke , I know I want to live a full-on life

27:20

, I want money , so I'm gonna do whatever it takes

27:22

to get me money in the right way

27:24

, but also learn the skills that are needed

27:26

. And and that's why I even tell people

27:28

like it doesn't matter what job you do

27:30

, right , it's what you learn from those jobs

27:32

that you do . I've worked retail and

27:35

I look at people and people always wonder , like yo

27:37

, this is just a fucking retail job , right ? Why

27:40

are you paying so much attention ? I'm like there's

27:42

this thing about being very valuable

27:44

, and then you can also learn that

27:46

the things you're learning here doesn't mean I have to

27:48

necessarily be for here . They can take

27:51

you in different directions

27:53

, in different places , right ? So whenever even

27:55

I do retail whether it's restaurant

27:57

, whether it's shout out to HomeGoods

27:59

I work for HomeGoods and I'm in it there . I

28:02

like to learn everything and

28:05

I sit there and I'm like , yo , I'm going to have my own

28:07

company and this is not what I'm going to do

28:09

, like how they're doing it .

28:10

This is what I'm going to do and

28:20

some of the things I've taken is things that I'm like yo , I'm actually going to steal this

28:22

method and use it to keep on furthering me and keep on pushing me . You know , I think the lesson

28:24

here for everybody that they should understand one

28:26

is consequence is not a bad

28:28

word . But before I say the next thing , there's

28:31

good consequences , there's bad consequences . Right

28:34

, consequences are not a bad word . So

28:36

when the next statement that I say , you got

28:38

to remember that I don't think consequence is a bad thing

28:40

. There are no rules , there

28:43

are only consequences . Okay

28:45

, that what

28:47

you do will have a direct consequence

28:49

, whether that be good or bad . Right

28:52

, I made this hot girl laugh one time

28:54

and now she's my wife . That's a good consequence , Right

28:56

, right , that's a good consequence

28:58

. I pissed this dude

29:00

off one time and I got fired . That's a consequence

29:03

.

29:04

You didn't pull out and you ended

29:06

up being a father

29:09

at 22 .

29:10

That's a consequence

29:14

. But , yeah , just like when

29:17

you started talking , you're like education's important , this

29:19

is important , that's important . Look

29:21

, if I had stuck to the rules , if I was stuck

29:23

to the rules that people gave me , I

29:26

wouldn't be where I was at . I

29:28

looked at the consequence of what

29:30

was coming up . What is the consequence

29:33

of me doing this action ? Is it

29:35

a positive thing in my life ? Is it a negative

29:37

thing in my life ? I didn't worry about

29:39

the upfront rules people gave me . I didn't

29:41

worry about . You know , one time

29:43

I was told that tradition is just peer

29:45

pressure from the dead . Uh , and it's , you know

29:48

, and it's kind of the same thing about rules

29:50

, about about what they tell you . And I

29:52

mean we have certain rules that we need to buy

29:54

, buy , don't murder , cheat , steal , kill , all

29:56

, all all that good shit , right . Rules that we need to buy , buy

29:58

, don't murder , cheat , steal , kill all all all that good shit Right . But when you're in a business

30:00

or you're at a crossroads in life and you're like , should I

30:02

do this ? Don't worry about the upfront

30:05

rules that you believe in , look in the future

30:07

for the consequences of what it's going to happen

30:09

. Because when I , when

30:11

my podcast failed and I went to the radio

30:14

station , the rules were I'm

30:16

not qualified for this , I don't have any education

30:18

, I don't have any experience , I'm

30:20

not good enough for this . But the consequence

30:23

is this I can ask and they tell

30:25

me no , and my life doesn't change . Or

30:27

I can ask and they tell me yes and my life changes

30:30

. So if I'd have followed the rules , I'd have never

30:32

walked in the fucking door . So

30:34

when I looked at the consequences of

30:36

it , either doesn't affect my life at all or

30:39

I move forward . And then

30:41

I started taking every decision that way of

30:44

what are the consequences of this next action ? That's

30:47

when I got to break out of the high school dropout . That's

30:49

when I got to break out of the uneducated . That's

30:52

when I got to be able to break out

30:54

of these drains . I think

30:56

people find in life that that the rules

30:58

are I'm not qualified enough . The rules

31:00

are I don't have a good enough resume . The

31:02

rules are this , but the consequence of asking

31:05

is you ask and what the fuck's going

31:07

to happen ? Nothing . Then

31:09

you're back , reset to zero and nothing's

31:11

really changed . Or you get a yes and you get a positive

31:14

experience .

31:15

And that's so true . I'm

31:24

a firm believer in shooting your shot right , because I tell people , if you're scared for a norm

31:26

you already want to know without shooting your shot right , so it doesn't change anything

31:28

. And shooting your shot might be a yes , might be a no , might be a maybe

31:30

, might be a later on , might be a . Here's

31:33

somebody who's better for you than us , might

31:35

be a new connection , might it can

31:37

be a lot of different things that can

31:39

help you go in in all sorts

31:41

of direction but move

31:44

you a little bit from where you are , but without

31:46

asking . You're gonna still be where you are

31:48

and and I , unless you're

31:51

okay with being where you are , I am not

31:53

. I want to keep moving , even

31:55

if I get a no . And if I get a no

31:57

it's also just like oh my god , I

32:00

need to either work harder or learn

32:02

harder or figure out new skills

32:04

or find new paths . That

32:06

way I can get a yes right . So

32:09

it's still taking me out of from my no

32:11

spot and pushing me harder , and

32:15

so I wanted to ask you right

32:17

? You went from to

32:23

factory to

32:26

trucking to stand up

32:28

, and I kind of want

32:30

to hear a little bit of lively nights

32:32

behind the bar .

32:39

There were a lot when

32:42

you say lovely nights behind the bar .

32:44

did you mean you walked behind the bar like a bartender

32:46

or did you spend so much time at bars

32:48

? Because that can go either way , Pick

32:51

one . I mean being behind the bar still

32:53

means you're spending so much time at

32:55

the bar , but are you in

32:57

front or behind ?

32:59

Most of the time that I'm at a bar nowadays

33:02

I'm in front of the bar , but no , I

33:04

always had a second

33:06

job as a bartender . That's one of the things that I found

33:09

out from 21 on that

33:11

I was . I was reasonably , because being a bartender

33:13

is easy , right , you pour shit in the cup

33:15

and you hand it to people , right , that's that's

33:17

. It's really not bartenders . Don't

33:19

get mad at me , right , but when

33:22

it becomes pouring the shit in your cup

33:24

because when

33:26

it becomes complex is dealing with the people

33:28

on the other side of the bar . The physical

33:31

activity of the job is not a hard thing

33:33

. It's how you deal with the people across the bar

33:35

from you or when it gets busy and you're being

33:37

run off and there's rude people or whatever . But

33:40

I figured out . My attitude , my humor

33:42

, my demeanor was really good

33:44

. Back behind a bar I could be that sympathetic

33:46

ear or I could do shots with the bachelorette

33:49

party , or

33:52

I could hang out with my friends , would come in and

33:54

sit at the end of the bar or all

33:56

of those things . And whenever you're in that environment

33:59

there's times that shit gets wild

34:01

. I remember one night it

34:03

was Christmas I was a bartender

34:05

. I remember one night it was Christmas I was a bartender

34:07

and we left after the bar closed and I went

34:09

to Waffle House with a group of people and

34:12

from there we ended out somewhere in the middle of

34:14

the country with a gay man handcuffed to a

34:16

post and then we ended up

34:19

back in town for

34:22

something else happening and I remember we were at a stoplight

34:24

and I just opened the door and got out of the car . I was done and I remember we were

34:26

at a stoplight and I just opened the door and got out of the car Like I was done . And I was like six miles

34:28

from home and I was just like all right , I'm done . And I just

34:30

opened the passenger door and got out of the car Like

34:34

there was nothing like that .

34:36

The connections you make

34:39

through that , the life you

34:41

lead through that , because you have stories

34:43

whether it was a fucked up night , whether it was

34:45

a connection , that person ended up being a

34:48

future investor , a future business partner

34:50

, a future best friend , like it's

34:52

just . There's something about meeting

34:54

people in the bar and having random weird

34:56

nights with . But there's something that

34:58

caught my eye when you talked about that . You

35:00

said um stages

35:04

, factory floors , live in behind the bars

35:06

, strategic calendars for creativity

35:09

mixed with business , and you find

35:11

your stride . So let's talk

35:13

more about that , cause you say you find

35:15

your strides with that , so

35:17

share more on that .

35:19

The , the mix of creativity and business . Yes

35:22

, have you ever fucking been on

35:24

LinkedIn ?

35:24

It's awful , awful , awful , fucking

35:27

plastickyicky , non-creative place

35:29

if I'm not

35:31

being um sent sponsorship

35:33

ideas or being asked

35:36

to hire somebody , I'm either being

35:38

hit on like it's supposed

35:40

to be a business networking , but I

35:43

am not getting any business networking

35:45

from it .

35:48

I'm getting everything , but that

35:50

we go back to education and a

35:52

little . Charles Bukowski a little

35:55

I can't remember that

35:57

other dude's name and I wish I could George Carlin a little

35:59

. Whatever Education does breed

36:01

a lot of creativity out of people . That

36:03

is just something that I've seen time

36:05

and time again . So

36:11

when you get into hard set business , what you're finding is very educated

36:13

, very smart people , but not very creative people

36:15

, because creative people get bored , right ? A lot of creative people get

36:18

bored really , really easily , right ? It

36:20

ties in with ADHD and all of this other stuff .

36:22

And that's why we move from one project to the other like real quick , all of this

36:24

other stuff , and that's why we moved from one project

36:27

to the other like real quick .

36:32

But one of the big structures in business is solidarity , is consistency , is . I've worked at

36:34

Boeing as a receptionist for 62,000 fucking years and wear

36:36

the same shoes and right . So

36:39

for a long , long time ago and for our

36:41

parents' business and my parents' business . That's how business

36:43

was . Parents' business

36:45

and my parents' business , that's how business was . What I have found is

36:47

that in business now , being creative is starting

36:50

to be way more appreciated than

36:52

it used to be when I started

36:54

at my marketing company , which I'm no longer at we're

36:56

a different company now but when I started at the marketing

36:58

company and rose to director of marketing

37:00

, I got there by not keeping

37:02

my mouth shut but by watching

37:04

bad ad after bad ad

37:06

after bad , take on

37:09

something after bad read on something

37:11

, and I'm like can we just make this come to life

37:13

? And they're like how ? And my creativity would be put

37:15

into that . Well , let's animate this part , or

37:17

let's rewrite this a little bit different , or let's joke

37:19

about that or let's do that . And

37:22

those sorts of creativity , mixed with business

37:24

, is what got me moved to

37:26

the top so fast . It's because

37:28

I think a lot of people in marketing , a

37:30

lot of people in business . They look

37:32

at the brand standard manual and

37:35

they don't know how to do anything different from that standard

37:37

manual . They don't know how to make an

37:39

ad that stands out . They don't know how to make copy

37:41

that stands out . They don't know how to do

37:43

things that stand out . And we see that like we're

37:45

all in the podcast space now and we kind of see that

37:47

in the podcast space too . How

37:49

many ways can you edit a podcast ? Fucking really

37:52

right . So how do

37:54

you get creative with how you do that ? How

37:57

do you get creative with how you present

37:59

? How do you get creative with how you do

38:01

things ? And our business is a creative

38:03

business for the most part and it's hard to do there

38:05

. Just imagine how hard that creativity

38:08

is in financial planning

38:10

or real estate or whatever

38:13

. So when I found out that I could balance

38:15

my creativity and keep it balanced

38:18

on that line of business , not go too clown

38:20

car and too far away from it , but

38:22

interject that creativity into that

38:24

business , is where I found my success from

38:27

it , but interject that

38:30

creativity into that business is where I found

38:32

my success .

38:33

I love that and , um , I hear that and I appreciate

38:35

that and especially I appreciate your journey . So

38:42

I'm curious , right , cause I don't have endowed women who

38:44

love my shit , right , so I can't I can't benefit

38:46

profit off of them . Right , out of curiosity , what

38:49

would you say if you were to

38:51

give me one advice on how to

38:53

up my marketing game

38:56

in a way that you

38:58

know me , you've seen my shit , so what

39:01

is one thing when you'd be like stop doing

39:04

this or do this instead

39:06

of this ?

39:11

There would be a

39:13

couple things . One are going to be a little broad

39:15

advice and I'll get more specific to you . I

39:18

think , with people when they market , if

39:20

you have a restaurant , you think everybody out

39:23

there with a fucking stomach is your customer and they're not

39:25

. I think that's the biggest

39:27

failure I see everybody do in podcasting

39:30

and everywhere . Waffle House and

39:32

Ruth Chris Steakhouse has a completely different

39:34

fucking clientele , but they're

39:36

both restaurants . So when you market

39:38

your podcast , when you market your thing , not everybody

39:40

with fucking ears is your listener and

39:43

we got to stop falling to that and we

39:45

got to stop

39:47

fucking falling into

39:49

everybody that egotistical . Everybody

39:51

wants to fucking hear me talk . Fuck . There's been

39:53

people that's turned this off and go fuck that bearded piece

39:56

of shit and left because they don't like me

39:58

. They're not my fucking audience . They're not people

40:00

I'm going to worry about . And

40:02

in podcasting specifically , stop

40:04

trying to shotgun

40:07

out and collect your audience from everywhere

40:09

. Marketing is the absolute

40:11

most honest

40:14

conversation you should have . Who is my audience

40:16

? Are they ? Are they ? Are

40:19

they older ? Are they younger ? Are they people of color ? Are

40:21

they from this country or from that country ? Are they gay

40:23

? Are they straight ? Are they this ? Are they whatever ? And

40:25

don't worry about being politically correct , because

40:27

marketing doesn't give a fuck about political

40:29

correctness . They care about that . So

40:32

my advice to anybody listening

40:34

to this is stop thinking everybody fucking

40:37

wants to hear you , because

40:39

they don't . So what

40:41

you do is you find the people that do and

40:43

you start looking at the commonalities of your rabid

40:45

fans , the fans that interact with

40:47

you , the fans that are with you , the

40:49

fans that are with you every

40:51

day , the ones that support you , the

40:53

ones that care about you . Start

40:55

looking at commonalities between them and

40:58

that's how you make

41:00

a marketing plan , because those

41:02

are your people , that's your sample

41:05

. So any money , any effort , any

41:07

energy you're spending into those , then

41:09

you need to make sure that you're spending it

41:11

on those types of people and not

41:13

John from Milwaukee over

41:15

here . That doesn't give a fuck . You exist Right

41:18

. So

41:20

that would be my first right

41:22

. My

41:24

more specific to you from

41:27

seeing and being part of all of your social medias

41:30

is get a plan . You

41:32

seem a little and

41:34

you asked for advice . You seem a little all

41:37

over the place . I am , and

41:39

that's the plan right . Get

41:41

a plan , get consistency . Have

41:43

your marketing tell a story . You're

41:45

I got to hang out with story . I got to hang out with you . I got

41:47

to spend time with you . You're a very

41:50

interesting person . Tell

41:52

your story , not just your antics

41:54

, not just your adventures . Have

41:57

your marketing tell a story . Take

41:59

a marketing plan , set it out

42:01

and say this is me , this is

42:04

who I am and this is who I want you to know

42:06

, and make your marketing

42:08

around that , mixed with the

42:10

first piece of advice by know who you're reaching . But

42:12

but have that plan and tell your story

42:15

. If you see my like , you're on my social

42:17

media , right , and you see that you

42:19

only see the shit that I want you to see , right

42:22

? You don't see that I just got over the flu

42:24

and I laid in bed for four fucking days with

42:26

103 fever , with a rash all over

42:28

the side of my head , looking like gingus

42:31

kong's fuck , gingus kong's last

42:33

conquest , because I'm all disheveled and fucked

42:35

up . I don't want people to see that , so I don't show

42:37

people that , right . Um

42:40

, but I got dressed up for a 70s

42:42

event and I didn't like any of the costumes , so

42:44

I bought legit 70s clothes off the internet and

42:46

I got all dressed up in the 70s and danced

42:48

and did the whole fucking thing , but

42:50

that was good for my image , like

42:52

people are still talking about that shit . So

42:55

when you go into your- .

42:56

I mean , when you first came in , that's the first

42:58

thing we talked about .

42:58

Yeah , right , so

43:01

take your marketing and

43:03

design it to tell your story and who you are

43:05

. That's your personality . Your

43:08

podcast it doesn't matter what the name of your

43:10

podcast is . It doesn't matter what the subject of your

43:12

podcast is . People will listen or not

43:14

listen because of you and they need to get

43:16

to know you . You

43:18

need to be a little better and structured about how

43:20

people know you online

43:23

and through those materials , because the people we met at PodFest know us . They spent time with us , they

43:25

have met us and realized who we you online and through those materials . Because the people we met at pod fest know us , they spent time with us

43:27

, they they have met us and realized

43:29

who we are in real life and have made that judgment . But

43:31

think about all the other people you're trying to reach that

43:33

have not got that pleasure right . That

43:36

is not , or whatever .

43:37

When they met me what I wouldn't call it pleasure

43:39

, but uh , but

43:41

um yeah

43:44

, I wouldn't even call it a pleasure meeting

43:46

you Like fuck you Like who's Ryan ?

43:52

Who's this bearded prick ?

43:53

He wasn't even drinking at the party the

43:55

last night and he left us halfway

43:57

. So who the fuck is Ryan ? We don't care about

43:59

Ryan .

44:02

Ryan , somebody who's went to enough therapy to realize

44:04

what happens when I drink too much . Okay , that's

44:06

what happens , all right .

44:09

I like that . We do it like I'm

44:13

out , I'm out .

44:14

I'm out . Okay , I

44:17

like this marriage , I'm going to keep it . I'm leaving

44:19

. I did go home . I did go

44:21

home and I took some videos and I told wife

44:24

I went there and blah , blah , blah . I'm like , look , they

44:26

even had like bitches falling from the sky and shit

44:29

and all of this other stuff . She

44:31

was not happy . I went , but she's cool

44:33

, she's really super cool . But

44:35

I don't blame her , you were well behaved .

44:37

I was sitting next to you , you were

44:39

well behaved and even

44:42

to the extent and I didn't even know you were married

44:45

at that time I even asked you . I was like wait , are you

44:47

married ? And you're like yeah . I was like , well , this

44:49

is even more impressive because the

44:51

way you were acting is what a normal married

44:53

person should act in a crowd , but

44:55

at that time I didn't even know you were married . So

44:58

kudos to you . Maybe it does

45:00

take . It does take two fucked up marriages

45:02

to find my gay

45:05

life .

45:05

In both those marriages I wasn't the

45:08

complete problem . I don't think any marriage , any

45:10

one person is the complete problem .

45:12

It takes two , it always

45:14

does .

45:15

I think the biggest thing that I got we'll give

45:17

some marriage advice too . The biggest thing that I've got

45:19

from the failed marriage is

45:23

one respect your partner whether

45:25

they're there or not . That's that . That's really

45:27

what it boils down to . I can be fucking

45:29

mad at her , cause I've been fucking mad at her

45:31

Right , and that doesn't mean I

45:33

run down to the bar until I

45:35

don't run down to the bar , until the bar whore I'm mad at

45:37

my wife , right ? I

45:39

don't . I don't call my ex-girlfriend and tell him I'm mad

45:41

at my wife . I don't . I don't go out

45:43

and project that or I don't do this childish thing where I'm

45:45

going out and get , even cause she pissed me off . It's

45:48

you make that commitment that you respect your partner

45:50

, whether you're there or not . Because you know what

45:52

, you know why ? Cause I was that guy . I

45:54

was that guy that went out and did all that bullshit

45:57

stuff , that did all that . And you know what , looking

45:59

back , I wish I could go back and beat the shit out

46:01

of me and just be a better person . But

46:04

you're , you're , you're just .

46:05

I'm a future version of that person

46:08

but but I'm

46:11

glad you don't get to go back and be that

46:13

person because you learned from that person

46:15

. You , you were that person , you lived it

46:17

and now you're like I'm gonna be better than

46:20

the person I was , because I've already been that person

46:22

and I didn't like it . And it's

46:24

so true what you say there , because I

46:26

had an ex-boyfriend and that's when I learned about

46:29

like yo , I need to do better at this

46:31

, because I used to be that person . If I'm mad , I'm

46:33

coming to social media and shouting fuck this thing

46:35

, I'm mad , like whatever . But then

46:37

people feed into that and that's when people

46:40

also try oh , she's now mad

46:42

, I can

46:44

get into her , and that's

46:46

where it creates more problems . But I had this

46:49

ex-boyfriend who would be like

46:51

, even if we are fighting and we are mad

46:53

at each other and we are out

46:55

, even though we didn't know we were

46:57

gonna meet each other at that place , we're going because you

46:59

know when you're mad you don't tell each other . We're living

47:02

with each other , right ? So you're not talking , calling or texting

47:04

telling where you're gonna be , but if we with each other , right ? So you're not talking , calling or texting

47:06

telling where you're going to be , but if we met each

47:08

other at a club or something , he

47:10

would literally pretend like we were

47:12

not fighting , not pretend , but he would still

47:14

care for me like we were not fighting

47:16

, making sure I'm good even if we were not

47:18

, if we were in a club and different tables

47:21

. He'll make sure , like how

47:23

he normally does , order

47:27

me drinks . Make sure , like that , how he normally does , order me drinks , make sure I'm good , make

47:29

sure I get home safe . He'll even text you home , or even if we are hanging out with friends

47:31

. Even one time my friends were like , but I thought you said

47:33

you guys are fighting . I'm like and this was the first

47:35

time when it happened , I'm like I thought we were fighting

47:37

too . And then later , when I got home

47:39

and he made sure I was home , then he goes okay

47:42

, fight back on . I'm still mad at

47:44

you and I'm like oh , it's like . You don't

47:46

have to give the outside people what

47:49

they're craving for , because people are craving

47:51

for that . You don't

47:53

need to know all that look

47:56

, I watch 90 day fiance .

47:57

That's like my guilty pleasure show , because

48:00

I love to watch those fucking morons

48:02

fight , right ? I love to

48:04

watch them scream and yell at each other . And

48:06

plus you got variations 90 day the other way after

48:08

the 90 days , whatever , I fucking love watching

48:11

that drama . But you know what it's the same . Reason why

48:13

I watched 600 pound life , right , is

48:15

because I don't feel so

48:18

bad when I'm sitting there eating a tub of ice cream

48:20

or when I watch hoarders , because

48:22

it doesn't make me as motivated to go clean my

48:24

fucking house , right . But when

48:26

I watch 90 day fiance , I you

48:28

know , I'm like my relationship ain't that fucking

48:30

bad . I would never do this right

48:32

. I would never fucking do this , um

48:35

, and it's funny .

48:36

You say that because I also watch trash tv like

48:38

love is blind night , the first night and

48:41

real housewives and everything . Only

48:43

because I look at them and I'm like they're

48:46

older than me and I'll never act like

48:48

that and I realize my problems

48:50

ain't even that much , because these are grown-ups

48:52

, motherfucking people doing all this bullshit

48:55

. So it kind of lifts me up

48:57

, but it also gives me content ideas . People

49:00

underestimate the power of these shows

49:02

. It gives me constant content

49:04

conversations . So

49:06

would you actually do this ? Let's talk about it

49:09

. Let's do it because there's some

49:11

people that will believe the

49:14

shit you watch and they're like I'm

49:16

that person , I would do that . I'm like , let's

49:18

talk about that . Why ? Why are you

49:20

that person ? Why would you do that ? Why do you think

49:22

that is right ? So it's always content for me at the

49:24

end of the day . But

49:29

before we end , because Ryan

49:32

, I mean I knew we were going to have

49:34

fun , but I wasn't expecting this

49:36

much fun . So I

49:38

feel like Ryan will be coming back

49:40

because we have so much to unpack

49:42

with Ryan and he has so much conversations

49:45

and I'm laughing so much . But before we

49:47

end

49:50

, I want you to tell people , because

49:52

people who are not in the marketing right

49:54

, because most of us just look

49:57

into this world of content creating or podcasting

49:59

right . We just look in and we

50:02

learn as we go . So can you talk

50:04

about the differences between digital and

50:06

traditional marketing and which better

50:08

way to go for in case

50:10

of your marketing and especially

50:13

the budget ? Because most of us

50:15

, we are not marketing the right

50:17

way because of budgeting right and

50:19

the finances around it . So let's

50:21

dig into that

50:24

.

50:24

Yeah . So marketing and I'll

50:26

make this as short as possible Marketing

50:28

is a hot clusterfuck mess of a thing

50:30

to try to figure out . You

50:33

go on LinkedIn , you go on Facebook , you go

50:35

try to look it up Everybody's got their leg up

50:37

and their arm out trying to take your money to get you to

50:39

market their way and theirs is

50:41

the only way that's going

50:43

to work , right ? So remember

50:45

when I went back to say not everybody that has ears

50:48

wants to listen to your podcast , right

50:51

? That's kind of what it is Now traditional

50:54

marketing on a podcast

50:56

. I don't know , unless you have a local

50:59

podcast . I produce

51:01

21 podcasts at this point , so

51:03

we have a couple of local podcasts . Traditional

51:05

marketing works really well here

51:08

. We've got some flyers hung up . We've got

51:10

a piece of an electronic billboard

51:12

. It's for the Chamber of Commerce , so we use

51:14

other people's Facebooks , other people's channels

51:16

, word of mouth . So if you have

51:18

a local podcast , every

51:21

form of traditional marketing that you have in your

51:23

town is a viable thing that you can

51:25

do , whether that's hang up flyers on a post

51:27

, whether that's go

51:30

to music shops that allow hanging up flyers

51:32

. Get a piece of a billboard

51:34

, get people to help you promote that . That's more

51:36

traditional type Get a sticker

51:38

for your car , get whatever , get

51:40

it out in front of people , right ? So traditional

51:43

marketing , if you have a local podcast , is an

51:45

absolutely viable thing . When

51:47

it comes to digital marketing and

51:50

a podcast , there are , you

51:54

know , our production company , and I don't mean to do a plug

51:56

Titan

52:01

Media Works . Titan Media

52:03

Works is the company that I helped found

52:06

and I work for now . We

52:09

produce podcasts and we do everything except

52:11

the marketing . I'll tell you why Because

52:14

the podcast marketing is a tricky , tricky

52:16

son of a bitch . That

52:19

seems to be everybody's crux . How do I get more likes

52:22

? How do I get more views ? How do I get more whatever

52:24

? I'll tell you the first rule of that

52:26

, before we get into the actual specific marketing

52:28

make good

52:30

content . End

52:33

of story , end of stop , end

52:36

of whatever . And I have two things that

52:38

I want to tell everybody . When you're making content

52:40

, you need to remember one when

52:42

we copyright back to the Inc 5,000

52:44

, when we copyright and that means

52:46

we write blogs we write whatever . You

52:48

do not write over a 10th grade level . Ok

52:52

, it's better to keep it about ninth grade

52:54

level , right , is that

52:56

? So Remember that when you're making content

52:59

, you should try to structure anything

53:02

you're wanting to try , say or do within

53:04

a 10th to 12th grade reading level .

53:08

And I'll tell you why ?

53:10

And I'll tell you why and

53:13

this is a comedy quote , and

53:15

I mentioned the guy , george Carlin , more than I should

53:17

have . But here's a comedy quote , but it'll

53:20

impart upon you why you do that . Think about how dumb

53:22

the average guy walking down the street is . Do that . Think about how dumb

53:24

the average guy walking down the street is . Now

53:28

, remember , 50% of people on earth are

53:30

dumber than that guy .

53:40

It's fucked . It really is fucked

53:43

. Right , you're

53:45

going to be called an asshole for that , but it's fucked

53:48

that's fine , that's fine .

53:49

marketing is honest . You can call me whatever the fuck you want

53:52

to call me . It doesn't change the facts

53:54

of the matter of of that

53:56

. When you get into really high level advertising

53:58

, high , whatever now , if you have

54:01

a high level , highbrow business , ceo

54:03

, um , educated , master

54:06

degree podcast and these rules aren't going to fucking

54:08

matter because your content

54:10

is going to that upper echelon . If

54:12

you have a creative podcast that you're taking

54:14

the average Joe , the average guy

54:16

walking down the street , you need to know that most of them

54:18

are not on that same education level . So

54:21

if you're trying to do this I'm

54:23

better than you listen to me because I'm smart sort of podcast . And you're trying to do this

54:25

I'm better than you listen to me because I'm smart sort of podcast and

54:27

you're trying to broadcast that

54:30

to that level . One , they're going to resent you

54:32

for it . Two , they're not going to understand it . Three

54:34

, you can keep going on that point right

54:36

, and you guys can get mad at me all you want

54:39

. This is science . This is not me

54:41

being a middle-aged , fucking white guy that hates everybody

54:43

. This is me being a middle-aged white dude that knows how to

54:45

read . That's

54:49

just kind of how it works . So what

54:51

you have to do is you have to spoon

54:54

, feed and coddle your audience . So when you're making

54:56

content , you need to find

54:58

your audience and you need to pander

55:00

to that audience . Joe

55:03

Rogan panders to the audience , fox

55:05

News panders to their audience , cnn panders to their audience , netflix panders to their audience . Joe Rogan panders to the audience , fox News panders

55:07

to their audience , cnn panders to their audience , netflix panders

55:09

to their audience . My

55:11

Favorite Murder panders to the audience . Right

55:14

, so you

55:16

can come out of the gate and you can

55:18

be the most authentic

55:21

you that you can be . But once you start attracting

55:23

that audience and once you start seeing what that audience

55:25

is , you need to start making differences

55:27

in your content to make sure you keep that

55:29

audience . That's a

55:31

hard thing to tell people , but

55:33

that's the truth .

55:37

Right . People don't like hearing the truth

55:39

.

55:40

So now that you have your audience , now that you know who they

55:42

are , now that you know whatever , then you

55:44

can pay Facebook ads . You can

55:46

pay Insta ads , meta ads , whatever

55:48

and then learn how to go

55:50

in and set who you want that to go to

55:52

, right . So my

55:55

audience on Business Uncensored

55:57

is middle-aged white dudes , right

56:00

, and I know that . I know that from analytics

56:02

, right . So

56:04

what I do is when I take out ads for

56:06

that , I go what other things to middle-aged

56:09

white business guys do ? They like the wall

56:11

street journal . So , people that read the wall

56:13

street journal I also want them to get an ad for my show

56:15

, right ? People that

56:18

read popular mechanics I want them to get an ad

56:20

for my show , right , you , you

56:22

start matching those things up , so

56:24

you would know what people that like your

56:26

show do , right , you would know what other

56:29

things that you do . So when you start filling

56:31

out those ads and when you start doing the digital

56:33

marketing and you say , what interests

56:35

do your , do your viewership have , you

56:37

start doing that Uno match game of my

56:40

viewers also like X and

56:43

not X the thing , but blank

56:45

. Thank you , elon Musk , for fucking that , I

56:48

know .

56:49

I know we say X . It sounds like we're giving

56:51

tweeters our platform .

56:53

Right , but my other viewers

56:55

like this . So then you can take

56:57

$50 into a meta ad and

57:00

be way more effective . What your problem

57:02

with meta ads are is you're throwing

57:04

50 bucks and saying , here , mark Zuckerberg

57:06

, pick the category where you want to put this , and

57:08

they're like nah , we'll just keep taking your money . So

57:12

what you have to do is learn how to identify

57:14

your audience , learn how to narrow down your

57:16

audience , and every digital marketing avenue

57:19

has a way for you to go . Input

57:21

the metrics you know about your own audience

57:24

, and that is how you get effective

57:26

digital marketing on a podcast .

57:28

I love that and thank you so much

57:31

. And for all those people

57:33

who are wondering how much

57:35

funny he is

57:37

, you need to follow him on Facebook

57:39

. His comedy side comes

57:41

on his Facebook post . At

57:44

one point I had to be like let me stop commenting

57:46

because I feel like I'm that stalker friend

57:49

who's just commenting on every post because

57:51

it's really there . Ryan it

57:55

was a pleasure having you and

57:58

I'm definitely going to have you back . Before

58:02

we go out , please

58:05

let the people know where they can find you . Actually , I'm

58:07

actually going to be reaching out to you later

58:09

on during

58:11

the week , so are you giving

58:14

me some good pointers on what cause

58:16

? I know I am all over the place , but I need

58:18

help so we can kind of dive into that . But

58:20

for all those who want to to reach

58:22

you , let them know where they can reach you , where they can find

58:25

you . If you have anything amazing , you're working

58:27

on that , you need support . You need people

58:29

to go check it out . Let them know . And

58:31

advice for those people who don't

58:34

know how the fuck to market their

58:36

show yeah , I

58:38

love talking marketing .

58:39

Getting me to shut up is the trick . So if you have any questions

58:41

whatsoever , you can just type my name

58:44

in on Facebook . I'll come up . I'm the most popular

58:46

Ryan Shearer in the country . I'm not the only

58:48

one , but I am the most popular

58:50

Ryan Shearer in the country . That's

58:53

not saying a lot . There's like six of us , and

58:55

most of them are young . I don't know , but

58:59

if I got a beard and a hot wife , that's me .

59:03

He does have a hot wife Shout

59:05

out to Ryan Um so .

59:08

LinkedIn same way . Uh

59:10

, you , you know LinkedIn same way . I think

59:12

my , I think my Facebook is sheer dot

59:14

Ryan . Or my Instagram Sorry , my Instagram is sheer

59:16

dot Ryan . Uh

59:18

, you can find me on there , Uh , but yeah , linkedin

59:20

, I'm all over LinkedIn . I'm all over Facebook

59:23

. All my stuff's public Like . I don't

59:25

, I don't hide anything . Who

59:29

I am is who I am . That's one of the

59:31

big things to it . And you can see

59:33

me . I do public speaking , I do podcasts

59:35

, I

59:37

see whatever they call me at this company , and I've

59:39

also got my own little marketing company called Side Hustle

59:41

Marketing as well . So if

59:44

you guys need any help at all , I love helping

59:46

people , so just

59:49

let me know . And as far as money goes , I

59:51

charge everything on a sliding scale . By the

59:53

way , not Titan MediaWorks , titan MediaWorks

59:56

. I have partners . They hate that , but

59:58

I'm talking . My marketing , my whatever is

1:00:00

you . Tell me what you can afford and I'll tell you what we can

1:00:02

do for that . And even if it's free , we

1:00:05

can have an hour long talk and that costs

1:00:07

me nothing , that costs you nothing . It

1:00:10

probably got me out of doing some other shit I didn't want

1:00:12

to do . So talk is cheap , talk

1:00:14

is free , but if you want me to like

1:00:16

help you continuously , we'll sliding

1:00:18

scale it right . I'm not going to do $10,000

1:00:20

worth for eight bucks . That's not okay

1:00:22

. But we'll make sure and

1:00:25

and figure out some sort of exchange balance

1:00:27

.

1:00:28

Yeah , yeah , absolutely I

1:00:30

love that well . Thank you so much , ryan , and

1:00:33

for everybody who was , uh , watching when shit

1:00:35

happens over and watching the replay

1:00:37

, make sure to hit him up and have that

1:00:39

conversation , because I'm about to up my game

1:00:42

, my marketing game with ryan

1:00:44

. So sorry for you if you're going

1:00:46

to be sleeping on this shit . But , ryan , thank

1:00:48

you so much . I just realized that I have 30

1:00:50

seconds before I jump onto my next live

1:00:53

, so I'll be back at 3 pm with

1:00:56

another Purpose Family and Ryan

1:00:58

, I'll be messaging you shortly

1:01:00

.

1:01:00

Absolutely .

1:01:01

Thank you for hanging out with me hey absolutely

1:01:05

Bye . Bye , bye

1:01:07

, bye .

1:01:12

Thank you for tuning in to Shit Happens

1:01:14

, an integral segment of the innovative platform

1:01:16

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1:01:19

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1:01:28

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1:01:30

face challenges , but it's how we

1:01:32

push past them that defines us . So

1:01:35

until next time , keep pushing

1:01:37

forward and remember shit may happen

1:01:39

, but so does growth , and you got

1:01:42

this .