Elections, Geopolitics, and Global Business: A Conversation with Former President of the European Commission José Manuel Barroso

Elections, Geopolitics, and Global Business: A Conversation with Former President of the European Commission José Manuel Barroso

Released Wednesday, 22nd May 2024
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Elections, Geopolitics, and Global Business: A Conversation with Former President of the European Commission José Manuel Barroso

Elections, Geopolitics, and Global Business: A Conversation with Former President of the European Commission José Manuel Barroso

Elections, Geopolitics, and Global Business: A Conversation with Former President of the European Commission José Manuel Barroso

Elections, Geopolitics, and Global Business: A Conversation with Former President of the European Commission José Manuel Barroso

Wednesday, 22nd May 2024
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0:04

Call them changemakers. Call them rule

0:06

breakers. We call them

0:08

redefiners. Join us in conversation

0:10

with daring leaders who are creating

0:12

extraordinary impact and driving change from

0:14

around the globe. Each episode

0:16

gives you a fresh perspective on your

0:19

leadership and career journey. I'm

0:21

Hoda Tahoon, a leadership advisor at

0:23

Russell Reynolds. I'm Clark Murphy, the

0:25

former Chief Executive Officer and Leadership

0:28

Advisor, and this is Redefiners. Hi

0:33

everyone, and welcome back to Redefiners.

0:35

I'm Hoda Tahoon. And I'm Simon

0:38

Kingston. Simon, the term unprecedented

0:40

gets thrown out a lot and

0:42

even may be overused these days.

0:45

But I think it truly applies to a

0:47

record number of national elections that are happening

0:49

around the world in 2024. I

0:52

think we're going to see more than 70 national

0:55

elections with almost half of the

0:57

world's population voting on their country's

0:59

leader, including the European Parliament, the

1:02

United States, the United Kingdom, India,

1:05

and a number more. The results of

1:07

these elections, of course, are going to impact countries and

1:09

perhaps the world for years to come.

1:11

And we know that the elections are

1:13

also going to impact leaders around the

1:15

world in every industry. They certainly

1:17

will, Hoda, and all of this change

1:20

and some of those elections have already

1:22

happened. And we may come on to talk

1:24

about that, but they're happening in the midst of extraordinary

1:27

turbulence in the world caused

1:29

by other things. We're all aware

1:31

of the multiple conflicts with which the world

1:33

is grappling, whether it's in Gaza or

1:35

in Ukraine, the civil strife that's

1:38

afflicting Haiti and South Sudan

1:40

and the Congo. So although

1:42

the global economy is

1:44

showing some signs for

1:47

optimism, there are major

1:49

economic challenges alongside those political and

1:51

social ones that countries

1:53

around the world face. And

1:55

if we add to that a

1:58

crisis in globalization. a

2:00

divergence in the terms in which

2:02

leaders across all sectors engage with

2:04

each other. It's an

2:07

extraordinary time. And when you throw

2:09

in top of that, the potential, but also the

2:11

challenges created by AI and

2:13

other new technologies, it's

2:15

an extraordinary set of challenges

2:17

for leaders to work on. But

2:20

fortunately, we have somebody who can shed some light on

2:22

that, don't we? We do. Our guest

2:24

today is Jose Manuel Barroso,

2:26

chair of the board of

2:29

GAVI, the Vaccine Alliance, and

2:31

non-executive chair of Goldman Sachs International.

2:34

Prior to GAVI, Jose Manuel was the president

2:36

of the European Commission from 2004 to 2014,

2:38

where he presided over the largest

2:42

expansion of the European Union member countries from

2:45

15 to 28. He was also a key

2:47

figure responding

2:49

to the financial and sovereign debt crisis in

2:51

the euro area and beyond. And

2:53

before that, he held leadership roles at

2:56

the European Commission. He was prime minister

2:58

of Portugal from 2002 to 2004. Jose

3:01

Manuel has also previously served

3:03

in academic roles at the

3:05

University of Lisbon, the University

3:07

of Geneva, and Georgetown University

3:09

in Washington, DC. Jose Manuel,

3:12

welcome to Redefiners. My

3:14

pleasure, my pleasure to be with you, Jona,

3:16

and also with Simon. Jose, you've

3:18

been deeply involved both in academics and

3:20

politics throughout your career, and early in your

3:22

career, you were a teaching assistant at

3:24

the universities of Lisbon and Geneva,

3:27

and a visiting professor at Georgetown

3:29

University, at Princeton, and the University

3:31

of Geneva. Can you share some

3:33

insights with us about your journey

3:35

from academia to politics, and what

3:37

motivated you to transition into public

3:39

service? I was always

3:41

between academics and politics, because

3:44

in my country, Portugal, there

3:46

was a revolution in 74.

3:49

I was the first year of the university at that

3:51

time. And when you

3:53

are 18 years old, and you see a

3:55

revolution coming, and a regime,

3:57

that authoritarian regime that was, lasting

4:00

for 48 years, crumbling in

4:02

front of you. Of course you are

4:04

interested by politics because

4:07

everything can change. And

4:09

so I graduated in law in

4:11

Lisbon at the university for after

4:14

five years. But afterwards I went

4:16

to Switzerland to specialise in international

4:18

relations and political science. And

4:20

afterwards I came back to political

4:23

positions. But when there was some possibility,

4:25

for instance, when my party went to

4:27

the position, that's when I went to

4:29

Georgetown University as a visiting professor. So

4:31

I think it's very interesting to see

4:33

politics at the same time as an

4:36

activity. It's your own life but also

4:38

as a kind of a, to meet

4:41

some distance. You are political scientists. You

4:43

try to understand what's going on. You

4:45

try to see what happens both

4:48

inside and outside. Let's

4:51

jump right into the current electoral

4:53

situation then around the world. Hoda

4:55

mentioned the extraordinary exercise in

4:57

democracy that we're going to see in the course of 2024.

5:01

How important is it at a

5:03

macro level really for

5:06

leaders, this sheer

5:08

quantity of electoral activity we're going to

5:10

see? Yes, it seems it's one of

5:13

the most important years in terms of

5:15

number of people that are

5:17

voting all over the world, if not the

5:19

absolute record. Some elections

5:22

are more important than

5:24

others. Some of them, in fact, we

5:26

know the result before the elections take place. That

5:29

happened recently with Russia, for instance, with

5:31

Mr. Putin. Others we don't know, for

5:33

instance, United States. At the moment we

5:35

are speaking we have no idea who

5:38

is going to win. And of course, I think these

5:40

are the ones who are more

5:42

impactful. If you ask me

5:44

what is the election that has more impact

5:46

globally, this year certainly it will

5:48

be the United States

5:51

of America. There are other important elections,

5:53

India being one of the biggest countries, but

5:55

there also we have a pretty good idea

5:57

about what may be the result. and

6:00

not because it's not a democracy, but because

6:02

of the trends of the public opinion there.

6:05

And in Europe, we have European

6:08

parliament elections that are very specific,

6:10

because it's 27 different elections, done

6:12

more or less at the same

6:15

time, and with political families across

6:17

countries. So it's a transnational election,

6:20

but it's not probable that

6:23

one election that takes place in

6:25

27 different countries can

6:28

change dramatically, because some

6:30

countries will see the right wing go

6:32

up, there's not so much. So there

6:35

will be some kind of muddling through,

6:37

I believe, in European parliament elections. And,

6:40

Jose, as we sort of take

6:42

a view from the macro level,

6:44

there's clearly an appetite for globalization,

6:46

but at the same time, there's

6:49

a view that that could be

6:51

decreasing, while populism and nationalism are

6:53

on the rise in many countries around the world. It

6:56

might be even fair to say that democracy

6:58

itself might be on the ballot in some

7:00

countries. How do you see that from

7:02

a democratic norms perspective, and what do

7:05

you think is most at risk? The

7:08

very simple fact that we have all

7:10

these elections, I think, confirms one very

7:13

important point. In spite

7:15

of everything people say, all

7:17

the criticisms we have against democracy,

7:20

people try to find the legitimacy

7:22

of democracy. It's very

7:24

important for a leader to say he or

7:27

she was democratically elected. So

7:30

the reality is that the authoritarian leaders,

7:32

they don't like to say they are

7:35

authoritarian leaders. They don't

7:37

present themselves as totalitarian or

7:39

dictators. They want to say

7:41

they are democratically elected, even

7:43

if sometimes democracy is quite

7:46

debatable, what kind of democracy

7:48

they speak about. But

7:50

the idea of competition, the idea

7:52

that legitimacy comes from the people,

7:55

I think still today, is a

7:57

very, very powerful idea. democracy

8:00

at its problems and we saw

8:02

some of these problems recently, but

8:05

the reality that the prestige of

8:07

democracy is higher than any other

8:09

political regime. That's my first point.

8:11

Now, in terms of globalization, what

8:13

you said, Hoda, you are completely

8:15

right. There is today some

8:18

kind of change in the globalization.

8:21

There is some form of

8:23

reglobalization and this has

8:25

been, let's say, this trend has

8:27

been accelerated by some factors, named

8:29

the competition between United States and

8:31

China, but also the

8:33

pandemic has aggravated the issue

8:35

because of some kind of

8:38

a regionalization of the supply

8:40

chains. I would say to

8:42

some extent that regionalization

8:44

is the new name of globalization.

8:46

We have seen this in

8:49

America, in Europe, China was doing

8:51

that already before. So there

8:54

is, in fact, some kind of backlash

8:56

against some form or some more,

8:58

let's say, more extreme forms

9:00

of globalization. And so it's going to

9:03

be more difficult to navigate this more,

9:05

let's say, complex world now. And

9:09

Jose, you said something really interesting.

9:11

You used the word reglobalization and

9:13

regionalization. What is the

9:15

impact, do you think, of these two areas when

9:17

it comes to business leaders and what they're going

9:19

to be dealing with and thinking through in terms

9:22

of outcomes in a year like this year with

9:24

so many elections? Today business

9:26

leaders, they are giving a much higher

9:28

level of importance to geopolitical risk. For

9:31

instance, I was in Davos, as I've

9:33

been for many, many years going there.

9:36

And I mean, before we were speaking

9:38

about many kinds of operational risk, market

9:40

risk, reputational risk, all

9:42

kinds of risks, but geopolitical risk was

9:44

on top of mind. Now it is

9:46

top of mind. Because,

9:48

for instance, if you have a decoupling, like

9:51

what happened between the United States and Europe

9:53

on one side and Russia on the other

9:56

side after the Ukraine invasion

9:58

by Russia, if something like

10:00

that could happen with China, it could

10:05

happen. But China is one of the biggest economies

10:07

in the world, so in fact, now

10:09

the way people are assessing risk

10:12

in terms of supply chains, also in

10:14

terms of investment flows, is very

10:16

different the way they were looking at it, let's

10:18

say, two or three years before. Thinking

10:21

about regionalisation and staying with your

10:23

home region, Jose Manuel, when you

10:25

were president of the European Commission,

10:28

you presided over a period of

10:30

extraordinary growth and expansion in

10:32

the membership of the European

10:35

Union. And we're witnessing

10:37

it now, again,

10:39

famously for Ukraine, but also

10:41

Moldova and candidate status for

10:43

Georgia, and the opening

10:45

indeed of negotiations with Bosnia and

10:48

her governor. How do

10:50

you see those prospective additions

10:53

affecting the current members of

10:55

the European Union? What is the enlargement

10:58

of the European Union? A great success,

11:00

namely in terms of peace and

11:02

democracy and stability in Europe. Now

11:05

we are speaking about a different kind of

11:08

enlargement, because first of all, we have

11:10

now a war in our continent, not

11:13

in European Union territory, but very close

11:15

in Ukraine. It's one of the biggest

11:17

countries in Europe, in fact, that has

11:20

been invaded by the biggest

11:22

country on the planet from a geographical point of

11:24

view, it's Russia. And we

11:26

are saying this country is going to become a

11:28

member of the European Union, the same we say

11:31

about Georgia and Moldova, countries where

11:33

Russia tries to have a big

11:35

influence. So there is some kind

11:37

of uncertainty when it's going to

11:40

happen. We are working for

11:42

that to happen. For that, of

11:44

course, these countries have to go through a

11:46

process of reform, but also it

11:48

is expected that we'll have at some

11:51

point peace so that they can join

11:53

the European Union. And an obvious

11:56

question, given the sheer diversity of

11:58

those countries, is how Easily

12:00

is the European Union going to

12:02

be able to handle that variety?

12:04

I mean, how close are we

12:06

getting to a multi-speed kind of

12:08

model? Yeah, that's an

12:11

eternal question. But let

12:13

me tell you anecdotally, when I was

12:15

invited to be candidate to president of

12:18

the European Commission, I went

12:20

to speak with a friend of mine, who

12:22

was Lord Carrington, a British

12:24

diplomat who was also secretary general of

12:26

NATO, and he said, oh, my son,

12:28

you are going president of the

12:30

Commission, that's an impossible job. But

12:33

then he said, at the end,

12:35

maybe it's not so impossible. You only

12:37

have two problems, France and Britain. So

12:42

at the end of the day, when we were

12:44

at the table, myself and my colleagues from the

12:46

28 countries, the

12:49

more difficult were two or three. But

12:52

if France, Germany,

12:54

and the UK were agreeing,

12:57

sooner or later consensus comes. So

13:00

the idea that by

13:02

definition being more, it's

13:04

more difficult, it's a myth. It's not true.

13:07

Enlargement has not been against deepening. If

13:09

you look at the votes of the

13:11

European countries in the United Nations, today

13:13

we have 27 members. Their

13:16

vote is more convergent than when we were 12.

13:20

Because there is a culture of

13:22

sharing some common features, some common

13:25

ideas. So I think, of course,

13:27

it's challenging, but it can be

13:29

done. We'll

13:31

be right back with Josie Manuel Barroso.

13:33

But first, we'll hear from

13:36

Tom Hancock, the global lead of

13:38

our Center for Leadership Insight team, based

13:40

in London. Tom

13:42

will highlight key findings from our

13:44

latest Global Leadership Monitor, which tracks

13:46

the top external business threats facing

13:49

organizations today. 2024

13:51

is shaping up to be a year that will

13:53

test leaders across the globe and across industries. The

13:56

economic environment continues to be uncertain.

14:00

grappling with the promise and perils of

14:02

AI, and it is the year

14:04

of elections with roughly half the world's population going

14:06

to the ballot box. It's

14:08

an incredibly complex environment for leaders to

14:10

operate in. So how

14:12

are leaders prioritizing the challenges in front of them?

14:15

What do they believe are the top threats

14:17

to organizational health? And how prepared are they

14:19

to face them? To get

14:22

answers, we gathered survey responses from over 2,700

14:24

leaders across industries and regions. Five

14:28

big themes rise to the fore. First,

14:31

economic uncertainty continues to top our

14:33

ranking of threats to organizational health.

14:35

But critically, there has been a 16 percentage

14:38

point drop in leadership preparedness to face

14:40

it. Second, the availability

14:42

of key talent and skills sits neck

14:44

and neck with economic uncertainty as a

14:46

top threat. Unsurprising when we

14:48

consider that 71% of

14:51

next generation leaders say they're likely

14:53

to make a career move. Third,

14:56

geopolitical uncertainty has climbed the leadership

14:58

agenda again. 45% of leaders

15:01

now rate this as a top five threat,

15:04

up eight percentage points from six months ago.

15:07

Fourth, leaders are also increasingly

15:09

concerned about regulation, yet preparedness for

15:11

this threat has fallen 10 percentage

15:13

points. And finally, technological

15:16

disruption remains high on the agenda,

15:18

with leaders fairly evenly split on

15:20

whether their top team is prepared

15:23

to address it. To

15:26

learn more about the key findings in your country,

15:28

industry, or role, and how the key threats to

15:30

business health have shifted over time,

15:32

click the link to the article in the

15:35

show notes or visit russellreynolds.com. And

15:39

now, back to our conversation

15:41

with José Manuel. José Manuel, if we take

15:43

a moment now to talk about energy and

15:47

the green transition in the EU and

15:49

the rest of the world, the EU has been

15:51

diversifying their energy imports to

15:53

countries like Norway and the United States and others, and

15:56

along with oil and gas, of course, and other

15:58

renewable energy sources, the EU. has achieved its

16:01

20% renewable energy target in 2020

16:03

and now aims to have an

16:05

even higher one by 2030. However,

16:08

there's a host of elections this year, as

16:10

we've been talking about on the podcast

16:13

today, which potentially threaten the pace of

16:15

the green energy transition. And there's

16:17

particular uncertainty in the US and in

16:19

the EU and other countries where some

16:21

candidates might even be pushing back or

16:24

trying to slow down the green transition.

16:27

From your perspective, what are some of the challenges

16:29

you see in achieving this across the EU? You

16:31

are completely right. There has been a lot

16:33

of progress in your opinion. We

16:35

have been living globally in the Copenhagen

16:37

conference, but now I think that in Europe

16:40

and in other parts of the world, there

16:42

is a backlash. I really believe there is

16:44

a risk of slowing down the transition for

16:47

several reasons. While we

16:50

understand the need for the transition, I

16:52

remain committed to that agenda fully. It's

16:55

an existential threat to our planet, so we need

16:57

to do our part. The climate

16:59

transition may have some costs in the

17:01

short term. And when we had in

17:04

our countries all the pressure to support

17:06

Ukraine, to receive refugees, to

17:08

instill the effects of the pandemic, the

17:10

support that was given from a monetary

17:13

and fiscal point of view, all this

17:15

is a lot of money. And

17:18

so we have seen that it's

17:20

very important, that point I like Twilight,

17:22

to make the transition, but make it

17:24

in a socially conscious

17:27

way, sensible way. To give

17:29

an example, in one

17:31

country, I know how, it is in

17:33

fact my country, the government came some

17:35

time ago with a proposal, the previous

17:37

government, to tax those people who have

17:40

cars older than 20 years. Of course, there

17:43

was a rebellion because the people were richer,

17:45

they can buy cars every year, but not

17:48

the other ones. So this

17:50

is not socially fair. So

17:53

it's important that we do the transition

17:55

in a way that we are not

17:57

putting an excessive burden in this.

17:59

the biggest sectors of our society. At

18:01

the same time, it is important that

18:04

everyone does its part. It cannot only

18:06

be Europe or the United States or

18:08

we need globally to be part of

18:10

it. If not, those who are doing

18:12

more, they will say that they are

18:14

being put in a position of competitive

18:17

disadvantage because we are putting limits in

18:19

our industry. So this is very difficult.

18:22

We have seen already in some elections

18:25

recently that some people are

18:27

saying we should do it on a slower

18:29

pace. I will not be

18:31

surprised to see a bigger backlash against the

18:33

more ambitious, let's say, transition

18:36

in terms of the climate

18:38

change. And Joseph Manuel, as

18:41

a sincere ex-politician, how

18:43

important is it for politicians to have

18:46

business leaders who speak up

18:49

at this moment? How useful to

18:51

the political will is that? Simon,

18:54

as you know, I've been in both worlds and

18:57

I can tell you that sometimes

18:59

I'm really impressed about

19:01

the way one world does

19:03

not know the other one. I was in

19:05

the European Commission when we were dealing with

19:08

the financial and sovereign debt crisis. Most

19:10

of the leaders, they did not know

19:13

anything about financial crisis,

19:15

about markets. We knew something about

19:18

public finance, yes, but about the

19:20

way the markets work. Most

19:22

leaders, they don't know. They

19:25

have no corporate experience at all. But

19:27

also, if you go to

19:29

the corporate world, there is not sufficient

19:31

know-how about the way the European politics

19:34

and the European politics is even more

19:36

difficult to read because it's so complex,

19:39

27 countries, different levels. So

19:41

I think it's very important that we

19:43

speak more. There is more

19:45

interaction. And certainly, when you

19:47

are in politics, there is a kind

19:49

of a bubble. There

19:51

is some distance between us and what I

19:54

would call the reality. So leaders

19:57

of the companies, certainly those...

20:00

leaders that have a good and I

20:02

think it's extremely important that they give

20:04

that input, they send that input and

20:06

that there is a transparent way of

20:08

engaging between the corporate world

20:11

and the political level of decision. Fascinating,

20:13

yes. To take another shared

20:16

challenge that leaders in all sectors face

20:18

and that's the use of potentially

20:20

liberating technologies in social

20:22

media and AI to

20:25

spread disinformation and actively

20:28

to polarize. How

20:31

important in this year of

20:33

elections that we've been talking about, do you think

20:36

that issue of misinformation

20:38

and its use by state

20:40

and non-state actors is going to be and what

20:43

can leaders do about it? I mean, yes,

20:45

it's a very serious challenge. In fact, we

20:47

don't know yet how to deal with it.

20:49

Honestly, when we see what's going on in

20:52

the politics today, part of it, I think,

20:55

is because of social media because

20:57

social media has been aggravating the

20:59

tensions polarizing our societies because

21:01

there is not the same kind of,

21:03

let's say, scrutiny that we have in

21:05

the so-called mainstream media where, of course,

21:07

there are more checks and balances also,

21:09

if I may use the word, for

21:11

the media. Today with

21:14

fake news, we are seeing, it's probably

21:16

not a coincidence that we are seeing

21:18

the polarization, not only in Europe, look

21:20

at the United States, look at Brazil,

21:23

look at Asia, what's happening, more

21:25

extreme positions and that coincides with

21:27

a more aggressive, let's say, role

21:29

for new forms of communication, namely

21:32

through social media. So what is

21:34

important from my point of view

21:36

is that the center right or

21:38

the center left, those who want

21:40

to avoid extremism, those who are

21:42

for open societies, I think they

21:44

should be more active there. At

21:47

the same time, trying to create new instruments and

21:50

I know, for instance, in Europe and in

21:52

now, there are some efforts for

21:54

some kind of technology literacy,

21:57

including for young people to try

21:59

to... give people the

22:01

tools to understand what's going on and

22:03

they have to be more critical about

22:05

what they see. They should not take

22:08

for granted just because something was posted.

22:10

That is true. And

22:12

of course with some of new

22:14

developments in tech countries, sometimes this

22:16

is very difficult. And it's a

22:19

real challenge for our democracies. And

22:21

we know there are some powers,

22:23

state powers and rather non-state powers,

22:26

that are using those

22:28

networks to spread misinformation

22:31

and we have to be of course

22:33

more aware of it and explain the

22:35

challenges to the global public. And as

22:38

we look forward and into the future

22:40

specifically in Europe, what do you see

22:42

are the most pressing issues that are

22:44

facing Europe in the coming years? There

22:47

are different challenges, some internal in our

22:49

different systems, our countries, other global. Globally

22:52

of course it's the situation of war. Now

22:54

we have a war in Europe. I

22:57

mean a war of aggression launched by

22:59

Russia against Ukraine and

23:01

test ramifications. It's not just a

23:03

problem for Europe because we see

23:05

weapons coming from Iran and North

23:07

Korea of course to Russia. And

23:09

we see also how this is

23:12

polarizing the world, aggravating this possible

23:14

decoupling. So it's in fact a very

23:16

serious issue. Another internal

23:18

development namely linked with

23:21

raising concerns about

23:23

illegal migration and

23:25

the rise of populist extremist parties.

23:28

Because by definition in Europe, if

23:31

we are a supranational organization, of

23:34

course nationalism is a problem. Some

23:36

people speak about the demographic winter

23:38

of Europe. So we need more

23:41

migrants. But at the same time

23:43

parts of the population are not

23:45

ready to accept more migrants, namely

23:47

when they come from different ethnic

23:49

or religious backgrounds. And this is

23:51

a very, very difficult

23:53

issue, very sensitive issue to

23:55

manage. And that explains part of

23:57

the rise of the world. these

24:00

extremist anti-systemic parties and

24:03

which for Europe is of course a very

24:05

important challenge. And what

24:08

are the leadership strategies do you think that are

24:10

going to be necessary to address these things that

24:12

you've outlined? I think the best thing

24:14

is to be honest and to be transparent and

24:16

to assume and to have the courage to face

24:18

these issues. And today I'm concerned with the fact

24:20

that also because of

24:22

this pressure leaders tend to

24:24

postpone the problems and not

24:27

to face them. We need

24:29

to be honest about these matters

24:31

sometimes having the courage to say

24:33

things that are not popular. To

24:35

win the argument is to have leadership

24:38

that is rational and reasonable but at

24:40

the same time with courage. And

24:43

sometimes what we see today is that

24:45

the extremes to quote a famous Irish

24:47

poem, the extremes are

24:50

full of passion intensity while

24:52

the moderates lack conviction. And

24:55

we need people that are moderate

24:57

in the good sense of the word, I

24:59

mean the soul that have the courage to

25:01

be radical, radical in the sense

25:04

we are going to face these problems

25:06

from a radical point of view with

25:08

courage. And I think we feel

25:10

the lack of this today in the

25:12

political landscape. It's always cheering

25:15

to hear Yates being quoted. I think there

25:17

is almost no redefine as podcast we have

25:20

that shouldn't feature WV Yates at some point.

25:22

And to pick up a point about where in

25:25

the absence of courageous leadership in

25:28

the political sphere you see the

25:30

possibility of courageous leadership

25:32

from others. How far into

25:34

those sorts of social issues do

25:37

you think private sector leaders A

25:40

or needed B should

25:42

stray? That's

25:45

a very difficult issue because of course

25:47

for business leaders what is important

25:49

is of course to maximize profit and that's what

25:52

they are paid for by

25:54

their shareholders. And

25:56

others say no, we have a global

25:58

responsibility. We need both. We

26:01

need both. I believe if you are a

26:03

leader of a company, of course

26:05

you have to maximize revenue for

26:07

your shareholders. At the same time,

26:09

I think we need

26:12

leaders to assume their

26:15

social responsibility because we are,

26:17

in fact, in the defining moment of our

26:19

society. For the reasons we have been discussing,

26:21

from demographic trends to the climate challenge to

26:24

war that is going on in some parts

26:26

of the world, including in Europe, we

26:28

need to have the courage of

26:31

those who are in some position of power, be

26:34

it political power, be it intellectual power,

26:37

be it corporate power, they

26:39

have the platform to communicate and to

26:41

share their vision. And I think

26:43

if they do it with balance and

26:46

intelligence, of course, their

26:48

voices will be heard. So

26:50

yes, it's a matter of

26:52

ethics of conviction, but also

26:54

ethics of responsibility. And

26:57

we have the responsibility towards our community,

26:59

be it the national community or being

27:01

it the global community. I know

27:03

that today is not so fashionable

27:06

to speak about the global community. It's

27:08

very abstract. I don't know

27:10

if you remember that sentence in the

27:12

Brothers Karamazov of Dostoevsky when

27:15

one of the person asked, says, my

27:17

father liked mankind in

27:19

general, but he hated every person

27:22

in particular. And

27:25

when I think about mankind, I

27:27

don't think about an abstract. I

27:30

think about every man, every woman, every child.

27:33

So if you are in a position of power, if

27:36

you are a political leader, a prime

27:38

minister, president of republic, or if you

27:40

are a CEO or chairman of a

27:42

very important corporation, or if you are

27:45

a great, let's say public intellectual, I

27:47

think it's part of our job to

27:50

address in a responsible way these

27:52

issues and to share your vision, to share

27:54

your impression about the need to do something

27:56

for the common good. The common

27:59

good should. remain a priority

28:01

for people who are in positions

28:03

of power, including in the corporate

28:05

world. So inspiring

28:07

to hear you talk in that way, because you

28:10

managed to combine, as Yates would have it, both

28:13

passionate intensity and conviction.

28:16

Were there moments which

28:18

for you came to be defining of

28:20

how you decided on the use

28:23

of your talent, your

28:25

time? Hoda at the beginning asking you

28:27

how you'd found your way into public

28:29

life, but as you pursued that career in

28:31

public life both nationally and

28:33

internationally, are there one

28:36

or two of what we call on

28:38

this podcast redefining moments that spring out

28:40

for you? I would say one of

28:42

the most important for me was in

28:44

fact fighting the financial sovereign debt crisis.

28:46

I was in the European Commission when

28:48

we had the famous Lehman Brothers moment,

28:50

the collapse of the very important institution

28:53

that was presented for some as the

28:55

biggest financial crisis, at least since

28:58

the crisis of the 30s in

29:00

the 20th century, and the

29:02

threats to the Euro at that time. You

29:05

remember that at that time most people were

29:07

saying that it was an avoidable Greece leaving

29:09

the Euro. Many people predicted the

29:11

collapse of the Euro as a currency and

29:14

in fact we were able to show the

29:16

resilience of the European Union.

29:18

Now Greece is a proud member of the

29:20

Euro and the Euro in fact has been

29:23

enlarging. Now we have no more members of

29:25

the Euro as a European currency. That was

29:27

a very important moment that shows the need

29:30

for resilience. Today resilience is a

29:32

world that is quite fashionable. The

29:35

courage of every day to have

29:38

the capacity of pursuing

29:40

in a path even if it

29:42

seems very very difficult and the

29:44

reality that we have done it

29:47

with a lot of let's say difficulties

29:49

because by definition the European Union is

29:52

difficult, it's slow in taking decisions, it's

29:54

fragmented, it's incremental but at the end

29:56

of the day we have been able

29:58

to show. that we

30:01

had sufficient, let's say,

30:03

the forces of integration were

30:05

stronger than the forces of disintegration.

30:08

For me, that was one of the most redefining

30:11

moments, if you want, of my political

30:13

experience. Just say, Manuel, this

30:15

has been an amazing conversation. But before we

30:18

let you go, as our listeners know, we

30:20

like to end every podcast with some rapid-fire

30:22

questions to get to know you even better

30:24

than we have over the last, you know,

30:27

amount of time. This is where

30:29

we ask you a series of questions and you

30:31

respond as quickly as possible. Are you ready?

30:33

Oh my God. I have to go

30:35

through that. But let's do it. I feel the worst,

30:37

but let me... No, no, it's fun. It's fun, we

30:39

promise. Okay, let's go. Okay. Which

30:44

global leader do you admire most?

30:47

They can be living or dead? From

30:49

those I've met by far

30:52

Nelson Mandela. Wow. Okay.

30:55

What do you wish you had learned sooner in your

30:57

life? Not finance. Markets.

31:00

Finance on markets. Financial

31:04

markets. Okay. Out of all

31:06

of the cities you have visited, which

31:08

is your favorite? Lisbon. It's

31:11

my own city. Okay. But

31:14

if I have to say another, I was

31:16

not there because of my city, I will

31:18

still say Florence. Okay. What

31:21

is one piece of advice you would

31:23

share with the next generation of leaders? Never

31:26

lose your enthusiasm even when you

31:28

lose all your

31:30

illusions. Mmm, great.

31:33

What is one subject you'd like to

31:36

learn more about? Botanics. I have a

31:38

great curiosity for everything, but when I

31:40

go to the garden, I don't know

31:43

enough about trees. I like

31:45

to know more about botanics. And

31:47

since you are from Portugal, will

31:50

Cristiano Ronaldo score 1,000 goals

31:53

before he retires? You'll

31:55

be very close to it. Okay.

31:58

Gentlemen, well, this has been... a

32:00

fascinating conversation, one in

32:02

which we could have pursued a whole series of

32:04

other lines of inquiry. But

32:07

thank you so much for joining us

32:09

on Redefiners. It's been a really enjoyable

32:11

discussion. Thanks to you, Simon, and to

32:13

Oda and also all the team that

32:15

prepared it. Thank you. Thank you

32:17

so much. So

32:20

it was wonderful listening to Jose Manuel.

32:22

We covered a huge amount of ground

32:24

from the elections of this

32:26

year to globalization to

32:28

the threats of misinformation

32:31

and disinformation. Really remarkable

32:33

set of observations that he brought us.

32:36

One on the challenge of

32:38

dialogue between commercial leaders and political

32:40

leaders and the relative ignorance that

32:42

both still have of the world

32:45

of the other. Another

32:47

on the perils of relying too

32:49

much on regulation when it comes

32:51

to dealing with misinformation and disinformation

32:53

problems and the way in which

32:55

AI is managed. A need to

32:57

balance, yes, responsible regulation with a

32:59

focus on education of both young

33:02

people and leaders. And

33:04

despite all of the burden, the

33:06

challenge of such a long

33:08

career in public life, that energy

33:11

with which in our quickfire set

33:13

of questions he offered

33:15

his advice to the next

33:17

generation of leaders, never lose your enthusiasm

33:19

even while you do lose some

33:22

of your illusions. Lots there along

33:24

with that confident prediction about Ronaldo

33:27

for you and a fascinating episode. Thanks

33:32

for joining us on this episode

33:34

of Redefiners. For more compelling insights

33:36

from leaders across industries and around

33:38

the world, listen to Redefiners wherever

33:41

you get your podcasts. To learn

33:43

more or get in contact with

33:45

us, follow Redefiners podcast on Instagram,

33:47

find Russell Reynolds Associates on LinkedIn

33:50

X and YouTube and visit our

33:52

website at russellreynolds.com.

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From The Podcast

Redefiners

Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world.In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who share their insights and perspectives on how they lead, boldly. You’ll come away with fresh ideas and tangible takeaways on how you can redefine your own leadership trajectory – no matter where you are on your journey.   Our Hosts:Clarke Murphy Clarke Murphy is the former Chief Executive Officer of Russell Reynolds Associates and serves on the Board of Directors. Prior to his appointment as CEO, he was the Global Leader of the firm's CEO/Board Services Practice.​While at Russell Reynolds Associate​s, Clarke has conducted a number of significant projects in the industry, including Fortune 100 board searches and CEO successions. In addition, he has led notable searches in​​ the private equity industry including searches ​for the Carlyle Group and Warburg Pincus.Hoda TahounAs a leadership advisor and leader of the global Leisure & Hospitality Practice at RRA, Hoda Tahoun identifies, assesses, and develops dynamic C-suite leaders for global hospitality, travel, and leisure companies. Based in Miami, Hoda helps clients solve their most pressing leadership issues at the CEO, C-suite, and other executive-levels. She also advises clients on customer-centric, go-to-market leadership roles such as chief marketing officers and chief experience officers. Hoda is committed to reshaping the hospitality and leisure landscape to ensure it is an industry that leads with purpose, value, and wellbeing and continues to attract and retain talent across all facets of diversity.Hoda spent more than seven years working for a boutique executive search firm, rising to the title of principal where she worked closely with hotel management companies, cruise lines and private equity firms. Previously, Hoda was an assistant vice president at SHUAA Capital in Dubai where she led the firm’s investment banking efforts. She has also worked at American Express, Bank of America and Citi.

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