Podcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters
Episodes
Episodes of Podcasts for Profit
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One of the biggest misconceptions in podcast promotion is social media is the only way to get new listeners. I'm here to tell you, this simply isn't true. In this episode:(3:30) - The power of word-of-mouth recommendations and referrals to driv
Here are 3 things I'll be working on the rest of 2024 to make 2025 my best year of podcasting ever: 1. Social media - short form content, direct calls to action and YouTube.2. In-person networking - podcast conferences, conferences, and talking
You don't know what you don't know and for most of us, (myself included 🙋🏻♀️) what we don't know about podcasting is ALOT. In this episode I'll break down what I wish I'd known when I started my first podcast in 2021, what I wish I'd known s
PodSchool is in session and today, I'm sharing one of my favorite tools for podcasting: ChatGPT.ChatGPT has been a game changer for my podcast, helping me streamline everything from content creation to promotion. And the best part? I’m going to
It's the question that haunts every podcaster. When should you monetize your podcast? In this episode we’re going to talk about the bare minimum of what you’ll need to monetize a podcast, the monetization options for beginners, intermediate and
I’ve missed so many opportunities to turn listeners of my shows into buyers. If you’re like me and sometimes you put selling on the back burner to creating (what you think is) quality content, I want you to know you can have both, and in this e
If every week you’re using the same Canva graphic that only gets 5 likes, this episode is your sign it’s time to revisit your podcast’s social media strategy. Chopping up episodes to recycle on TikTok isn't going to grow an audience in 2024.Bec
I'm not usually a "hard truths" kind of person. Mostly because you could look at me the wrong way and I'd get my feeling hurt. 🥲 But this is a hard truth every podcaster must face: there will come a time you feel like no one cares about your p
Trying to be yourself online feels like trying to be cool on the first day of school. Over the past few months I've made a conscious effort to figure out how to be myself online. Turns out, it's not as easy as I thought it'd be.In this episode
You got a podcast sponsor! Yay!!! Now what? 😳In this episode we’re going to take a real sponsored ad I'm working on, talk about how to break it down into a readable, memorable, actionable ad, and most importantly talk about how you can create
It's really hard to be successful podcasting when you dread making your podcast. 😬 This episode is dedicated to all my podcasters who are tired, stressed and low-key want to quit their podcast. Whoever said podcasting is easy lied to us, becau
Finding the right guests to host on your podcast will make you more money than any sponsorship or ad likely ever would.In the beginning most podcasters think they're going to get rich on partnerships and brand deals and 60-second mid-roll ads,
If you live in the United States the past 3 weeks have felt like a year. 🫠 It’s election year and also one of the most significant and historical presidential elections of our lifetime.Over the past month I’ve heard a lot of opinions on the ri
If I could give one piece of advice to EVERY podcaster it’d be this: the difference between a good and a great podcast is storytelling. The more engaging, relevant and relatable your stories are, the more quickly you’ll grow your podcast and br
What do podcasters that make millions of dollars through sponsorships doing differently than the rest of us?Podcasting is a 25-billion dollar industry, and this goes without saying, but there are plenty of advertising dollars to go around. The
What do podcasters that make millions of dollars through sponsorships doing differently than the rest of us?Podcasting is a 25-billion dollar industry, and this goes without saying, but there are plenty of advertising dollars to go around. The
A few weeks ago I saw someone on Threads asking why none of the podcast gurus ever talk about SEO for podcasts.As someone that works professionally in podcasting and digital marketing that made me laugh, because most of the podcast educators I
Over the past 2 months I’ve gone into the trenches of digital marketing research for my podcasts to figure out what will actually bring more downloads and listeners to each episode.Like so many business owners, brands and podcasters I knew the
Having a podcast is one of the easiest ways to get your professional brand off the bleachers and starting on the varsity team. The truth is, anyone who has a podcast and an engaged professional audience is only a couple steps away from being a
It's really hard to sell something when you aren't sure what it should cost. 🤷🏻♀️Pricing podcast ads is one of the biggest hurdles that keeps podcasters from making money from sponsorships on their podcast. We want to monetize our podcast an
Do you know how many listeners actually listen to your entire podcast? For most podcasters, it's not very many. Which is sad! We want people to listen to the entire episode. Not just the first 2 minutes. 😩 This episode will walk you through ho
So you're ready to monetize your podcast? Who are we kidding, you were ready before this thing even launched!Since 2021 I've helped close over $200,000 in direct sponsorships and partnerships for my own podcasts and clients. Just a friendly rem
One of the most frustrating parts of having a podcast (and trying to grow a podcast) is trying to figure out if you're actually making any progress or not. Is it "working"? How do you know when it is "working"?If you're constantly questioning i
We all want to do our best. Well, most of the time.. 😀😀 But what about all those times we want to do our best but we don't know how? What about all those times we want to do our best so badly we do nothing at all? What about all those times w
Since 2020 I’ve produced and published over 400 episodes. During that time I’ve learned a thing or two about consistently creating content and the real struggle of creator’s block. 😵💫😵💫 This week I’m sharing my tested systems to make sure
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