In the early 2000s, EVERYONE had a blog. It took the Internet by storm. And, like most web-based platforms, brands and businesses found a way to leverage blogs as a means of communicating with their audience. Much like Facebook and Twitter, which were used for entirely different purposes when they launched, blogs became a focal point of content strategies for companies small and large - providing an online destination where news, product info, and industry innovations could be shared in full detail with the click of a button.

Fast forward to 2020 and what's all the rage? Podcasting. 'Starting a podcast' is the new 'starting a blog,' and people, brands, and businesses are embracing podcasting as the hottest and most effective medium for connecting with consumers. In fact, many blogs are used to house podcast content, thus making the actual blog an overall hub for communication and connectivity across the Internet.

Has podcasting replaced blogging? I'm going to analyze this question in Episode 6 of Pod Theory and provide some statistics that help answer this question.

MUSIC CREDIT: Theme music for Pod Theory - Big Vision - viapurple-planet.com

Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free

DID YOU KNOW: I have another podcast! Check out Let's Blow This Up today at bombtrackmedia.com/letsblowthisup

Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and Facebook

Work with me! Discover how at bombtrackmedia.com today

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production