Where James Li and Dave Donars discuss:

The Power of Habit by Charles Duhigg, Psycho-Cybernetics by Dr. Maxwell Maltz and what the long-term impact of eight weeks of lock-down will have on brands. 

Everything is shut down now and will soon reopen. Eight weeks is long enough for people to pick up new habits. Some brands are stronger than ever, but marketing is based on aspiration and fear. Are these forces strong enough to overcome business cycle inertia? James and Dave discuss.

Habit Loops are the neurological patterns that governs any habit, so what happens when folks start to learn to cook at home, sew their own masks and realize no one dies if they miss a few boozy brunch Sundays (i.e. people become more self-sufficient)? 

Welp, brands, do you want the good news or the bad news first...?

Listen to find out.

Freehand Media presents Peak Money.
Peak Money is a podcast by--and for--contrarians.
We discuss economics, finance, business, marketing, culture and technology...but never really get to it.

Creators: James Li and Dave Donars

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