Online Marketing And Media Podcast
Online Marketing And Media Podcast
Episodes
Episodes of Online Marketing And Media Podcast
Mark All
How much time do you spend creating Instagram Reels each week? Hours? Or perhaps it’s so overwhelming and time consuming that you’ve given up creating Reels altogether. To top it off, the most frustrating part with Reels is the shelf life. Once
Imagine for a moment all of your peers around a one mile radius (15 miles if you're in a more rural area) that offer the exact same services as you. Why would your client/patient choose you versus them? This is the question they're asking thems
Hey Stranger! I know, it's been a hot minute. No, nothing went wrong. In fact, the opposite occured and we had some of the fastest growth we've experienced in years. And unfortnately the podcast had to take a little bit of a back seat. However
Have you ever thought to yourself that posting on Instagram, creating video content, going live, etc., etc., etc. is a waste of time? That word-of-mouth is a better strategy than online marketing to grow your business? Side note, word-of-mouth
As a lifelong student of marketing and advertising, I'm always studying and learning from the best in the field. Recently, I've been enjoying "Confessions of an Advertising Man" by David Ogilvy and I was struck by a particular section he called
There's so noise on the internet related to getting better results with your social media marketing efforts. Use more hashtags, use less hashtags, go live once a week, post everyday, post less often, only create Instagram Reels, and on and on.
One of the biggest mistakes I see with clients is not having a clearly defined niche. Or, on the flip side, having too many niches resulting in their marketing efforts being spread too thin. On today’s episode, we’re going to tackle this “niche
If you’ve ever tried to create video content for your social media, you may have been disappointed at how you look or sound on camera. In fact, most of us tend look dull and boring on video when we’re first starting out. As a result, you may ha
Have you ever thought to yourself, ‘I have no idea what to post today’? Or perhaps you are posting content but it’s kind of all over the place. Or maybe you’ve been posting content for a while now and have just run out of ideas. Your content ma
TikTok is the fastest growing social media app today with over 1 billion active daily users (according to Forbes). That stat alone makes any digital marketer pause and take note, but does this mean that you should add TikTok into your social me
Horizontal videos for your Instagram Reels?!?!? Yes, you heard me correct! Although Instgram Reels, by nature, is a vertical channel I actually film a majority of my video content horizontally because it allows me to repurpose video content mor
How are you different from your peers/competitors? It’s one of the most challenging questions to answer in your marketing, and one of the most important. When your competition is offering the exact same services, you have to differentiate yours
New, weekly episodes are returning! On this mini-bonus episode I’m going to share with you what’s transpired over the past few weeks and some exciting new announcements.
Last week I had a highly successful LIVE Masterclass where I taught an exclusive group of dentists how to become more confident on camera using some of my most successful tools and techniques I teach my clients. Best of all, the entire ticket p
Word-of-mouth referrals is probably the most effective marketing channel to build your business but relying on it can get you into trouble. And when I say “relying” I’m talking about businesses whose primary source of leads is generated through
Marketing is NOT Advertising. It’s not posting on social, sending out emails, or creating videos. It’s all of that and MORE! And, in my opinion, it’s one of the most important ingredients of your business. Professor Google has hundreds of diffe
We all procrastinate to some level, but what happens when your procrastination becomes so intense that it stops you from moving forward in your marketing goals? Perhaps you're not posting consistently on social media. Maybe you've been wanting
What if I told you that you could double your business by adding video into your marketing? AND you could confidently show up on camera (even if you’re just a beginner). Would you listen to this podcast episode to the end? Today, I have a very
What does it mean to take your business to the next level? And how exactly do you do it? It's a concept I've pondered over for quite some time. And after helping so many clients do exactly this, I realized taking your business to the next leve
Everything you do in your online marketing efforts today is controlled by an algorithm. Your Stories, Reels, website, videos, & more are all controlled by an algorithm. The visibility of your business is not in your control. Unless, however, yo
Do you fumble over your words when creating your videos for your marketing? Maybe you forget what you inteded to say or feel the need to restart after your second sentence? If you're like most of my clients, you might be tempted to conclude tha
How are you different than your competition? It's a question every service-based businesss needs to answer in their marketing, so that it's crystal clear why you're the best option for your prospects. But how exactly do you artciulate this in
Hosting, SSL, C.M.S.....what does it all mean? These are some of the most common terms you'll hear when you're building or redesigning your website. On today's episode, I'm going to break down and simplify 7 essential website terms you need to
Finding a website desinger can be tricky. Expecially if you feel like you're not "tech-savy". Which is why on today's epsidoe we're going to dive into some of the things to look out for when hiring a new designer. By the end of today's episode
Your website is one of the most important assets in your marketing. It’s the first impression new patients/clients will have with your business. And it can be very intimidating. Let’s face it, if you’re not getting enough leads and conversions
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