If you'd like to be a guest on a future episode or want to hear more about a topic, email us at hello@northreport.ca
Time Guide
(00:30) - Introductions
(00:57) - About Zen Habito
(02:50) - Career Journey
(05:10) - About Globe and Mail
(07:50) - Change in Strategy
(09:30) - Data & Typical Consumer
(11:15) - On-boarding Process Then Vs. Now
(12:50) - Focus on the Future Audience
(17:18) - Onboarding Process
(20:50) - Challenges / Advantages
(23:50) - Bringing Family Values into Business
(25:50) - 6 Key Pillars
(28:50) - How do you Define a ‘Positive Experience’ & Take a Loss
(31:50) - Key Learnings from Past Strategies
(34:00) - Incorporating Tech
(35:15) - How do Censorship & Loyalty Intersect?
(37:10) - Foresee Technological Changes
(39:39) - Three Key Takeaways
(42:00) - Working on now
(44:02) - Contact Info
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Links:
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