For this latest MediaCat Magazine podcast our Editor Mike Piggott chatted to Tara Austin. Tara is a behavioural and brand strategist, but also, more importantly, a psychedelic evangelist, and campaign director for PAR.Global. PAR.Global is working to get psilocybin, the psychoactive compound in magic mushrooms, rescheduled so that the scientific community can study them, with the aim to use their properties for countless medicinal purpose, not least to hugely help with mental health.

Mike and Tara discuss the UK wellness industry and touch on political regulation, and political will, and how Gen Z and millennials are looking to shape the world as they want to be.