Are your communities addicted to referral agencies? In this episode, my guest Angie Hildebrandt from 31-location Our House Senior Living unpacks why the industry is glued to referral agencies, what it’s costing senior care organizations like yours and steps to take to stop using them in favor of nurture marketing that earns higher and steadier returns. She laments that her company was once investing six figures with multiple referral agencies, only to find the returns were far lower than the investment. In her words, they were quite simply, “A bad business decision” made before her time. And yet, she shares how it felt scary to move away from referral agencies – a sentiment I often hear from her peers. We discuss short-term and long-term approaches to righting the marketing ship, moving away from expensive placement agencies that only deliver cold leads.