Ever wonder why some live streams sizzle while others fizzle? If you've ever scratched your head wondering why some live streams seem to effortlessly turn viewers into paying clients, while others barely make a ripple, this episode is for you. Tanya Smith, veteran coach and video content strategist, spills the secrets to turning your videos into lead-generating powerhouses. She is here to share her nearly 20 years of digital marketing expertise and reveal the simple shifts that can instantly elevate your video strategy.

Tanya is the go-to guide for service providers and small businesses looking to master the art of live stream marketing. In this can't-miss conversation, she dives into the power of embracing your authentic personality, avoiding common video mistakes that send viewers running, and maintaining a consistent video schedule without burning out. 

Plus, learn Tanya's insider tips for leveraging live streaming to elevate your brand and effectively repurpose your content across platforms. Whether you're a seasoned speaker or new to video, this episode is packed with actionable insights to transform your live streams from crickets to cash-paying clients. Get ready to take some serious notes - Tanya's about to spill her secrets!

Key Takeaways in this Episode:

• Embrace Your Authentic Personality: Discover the power of leaning into your unique style and strengths to create engaging, memorable video content.
• Avoid Common Video Mistakes: Learn how to sidestep the pitfalls of following trends without understanding their relevance, and stay true to your expertise.
• Maintain a Consistent Video Schedule: Explore Tanya's strategies for delivering reliable, valuable content to your audience without experiencing burnout.
• Leverage Live Streaming to Elevate Your Brand: Uncover how to use live video to integrate your visual branding, personality, and messaging for a cohesive, authentic experience.
• Repurpose Video Content Across Platforms: Discover Tanya's tips for maximizing your video investment by repurposing it into blogs, podcasts, and more.

" Once I embraced my own personality and figured out who I am and how I wanted to identify myself on camera, things got so much easier, and it felt better to do it. It felt more joyful. I was more passionate about what I wanted to talk about when I embraced my own personality.“ - Tanya Smith

About our Guest: 

Meet Tanya Smith, founder of Get Noticed with Video and host of Stream Like a Boss® TV. With almost 20 years in digital marketing, Tanya is a veteran coach and video content strategist. Known for her soothing voice and innovative use of apps to get things done, she helps service businesses master a 4-step BOSS formula to create consistent, lead-generating livestreams that transform their audience from crickets to cash-paying clients.

Tanya has been featured in a number of high profile podcasts, magazines, as well as virtual & in-person stages. She's your go-to guide for elevating your brand with livestream marketing. Catch her weekly livestream & learn more at streamlikeaboss.tv.

#1 Marketing, Media, & Money Strategy Confidence grows on camera when you build up your competence. The more you show up, the better it gets!

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