If you feel out of touch, confused, or perhaps outgrown in your branding, this 1:1 conversation will give you so much food for thought. And that's the ticket - branding requires thought, exploration, contemplation. It is not just a defined set of visual parameters - more than anything else it is an aesthetic. Meaning, it's not something you can solely use analytics to create - because data can't tell you how fully someone connects, responds, or engages with your brand. It can only give you a rough outline of what was possibly perceived.

To get past the parasocial barriers of the digital world and make real connections with your audience, focusing on the aesthetic of your brand - the way your brand affects others - will be the ticket to gain that engaged community.

Now, this episode is the exploration of this, and the mini-blog gives you more concrete, foundational points to check-in on the effectiveness of the aesthetic your brand holds. In the mini-blog, we look at:

• How does your brand make people feel?
• What kind of action does it invite others to take?
• What kind of story are you telling?

Listen in to get your wheels turning and read the mini-blog to learn how to transfer that energy into action.◗ ▸

BlitheMitrals.com/tuning-into-brand-aesthetic 〄 IG: @BlitheMitrals 〆 BrittanyMarie@BlitheMitrals.com ⑆