This episode of "Let's Talk Marketing" explores the world of Google Ads and digital advertising strategies. Host Katya Allison interviews John Horn, CEO of StubGroup, a premier digital advertising agency. John shares his journey from writing product descriptions to leading a successful marketing agency, emphasizing the importance of understanding customer behavior and having a compelling product. He discusses key elements for running effective Google Ads campaigns, including the significance of tracking metrics and budget allocation. John also highlights common pitfalls that businesses face when starting with Google Ads and provides actionable insights for optimizing ad performance. Whether you're new to digital advertising or looking to enhance your current strategies, this episode is filled with valuable tips and expert advice.

Listeners will walk away with insights on:

• Having a compelling product or service is essential for successful Google Ads campaigns.
• Regularly monitor and optimize your search terms report to improve campaign performance.
• Defining success metrics is crucial before starting Google Ads to track progress.
• Caution is advised when using broad match keywords, especially for new accounts.
• A conservative budget helps gather data before scaling Google Ads campaigns.
• Understanding customer search behavior is vital for effective ad targeting.
• Outsourcing ad management can provide expertise and improve results.

Follow StubGroup here:

https://stubgroup.com/

https://stubgroup.com/free/

https://www.youtube.com/@Stubgroup

Follow John Horn here:

https://www.linkedin.com/in/johnjhorn1/