Let's talk branding
Episodes
Episodes of Let's talk branding
Mark All
Show notes* Adamâs agency Thinkerbell* Adamâs book: Stop listening to the customerSummary* Adam Ferrier challenges the idea of being "customer-obsessed," arguing that brands lose their identity by focusing too much on consumer needs.* He believ
Here are the key takeaways from the podcast:* Effectiveness in marketing: It's about ensuring that marketing efforts, particularly advertising, achieve their intended goals, whether that's awareness, behavior change, or sales.* Econometrics sim
As a brand designer, Austin experienced a similar journey to mine, he learned about the power of brand strategy and started offering it to clients. Things were great. But on that journey towards becoming a strategist, he also noticed that some
Discover the 5 key brand religions, their core beliefs, and how they can apply to your brand.Important links* Download the white paper to take a deep dive into the 5 brand religions* Kristof on LinkedIn* The episode with Jan Verlinden (Ritchie)
Discover the captivating marketing story of Ritchie, a Belgian lemonade brand built from strong marketing principles by entrepreneur/marketer Jan Verlinden (ex Pepsi-co). Learn how Jan leverages his experience at big brands to grow Ritchie thro
A deep dive into the problematic state of online advertising, from its lack of effectiveness to its societal impacts. Show notes* Find âAdscamâ + the free ebooks on Bobâs website * Bob on LinkedInCreative business companyOne of the biggest chal
A deep dive into brand architecture and how to use it to strengthen your brand positioningShow notes* Felicia on LinkedIn* The Morningstar case study by Creative business companyBrand strategy courseActivate your strategic brain and level up yo
In this episode, we discover the power of âassociative attentionâ, a framework developed by Max Stricker and Samuel Brealey. It zooms in on the importance of not only getting attention but the right type of attention through strong association.
Discover what it takes to be a leader in brand for a large B2B tech company.Show notes* Gwen on LinkedIn* This episode is sponsored by Creative business company. Find your free no-bs brand-building guides here.Brand strategy courseActivate your
Show notes* The multiplayer brand slidedeck* Zoe on LinkedIn* This episode is sponsored by Creative business company. Find your free no-bs brand-building guides here.Brand strategy courseActivate your strategic brain and level up your creative
Show notes:* Article on Brand difference and pricing power* Dom Boyd on LinkedIn* BrandZ index* This episode is sponsored by Creative business company. Find your free no-bs brand-building guides here.Brand strategy courseActivate your strategic
How brands can create an unfair creative advantage.Show notes* Discover the full paper here.* Dan Salkey on LinkedIn.* This episode is sponsored by Creative business company. Find your free no-bs brand-building guides here.Brand strategy course
Show notes* Professor Pauwels on LinkedIn* This episode is sponsored by Creative business company. Find your free no-bs brand-building guides hereBrand strategy courseActivate your strategic brain and level up your creative business. Find cours
Show notes* Bart on LinkedIn* Bartâs new venture: I know a guyKey Takeaways* Understanding client problems and formulating them better than the clients themselves is crucial in agency-client relationships.* The balance between digital and brand
Show notes* Discover the full trends report here* Rachael Higgins on LinkedIn* Will Posket on LinkedIn Summary* đ Back to the Pod: Host Stef kicks off the year chatting with Will Posket & Rachael Higgins about 2024's hot branding and marketing
Summary* đ¤ AI in Mascot Creation: Making it easier and more accessible, especially for smaller brands.* đĄ Before AI: Creating a mascot was a big deal â think illustrators, 3D artists, studios. Now, AI tools like Midjourney and Dali are game-c
Summary* đ David Taylor discusses distinctive brand assets: their importance in branding and the gap between understanding their value and effectively managing them.* đ Taylor's experience: Over 22 years with The Brand Gym, helping brands fro
SummaryHere's a summary of the key points from the podcast:* The Evolution and Challenges in Branding: The podcast features Jacob Cass, the founder of Just Creative, discussing current trends and challenges in the branding industry, including t
Here's a summary of the podcast transcript:* Chris Walker's Background and Journey: Chris Walker, CEO of Refine Labs, shared his journey from an engineering role at BEA Inc. to product management, and eventually starting his own company. He emp
What we talk about* The importance of brand health and what it means* How to do brand tracking using survey tools* The different metrics like awareness, category entry points, âŚ* How to analyse brand tracking results* Common pitfallsImportant l
We talk about* The different lifestages of a brand and what it should focus on (product, brand, demand gen, âŚ)* Harvesting current demand vs generating future demand.* Full transcript available on SubstackImportant links* James his agency, Prev
In this episode, we talk about:* Ragged edge, one of my favorite branding agencies* The strategy and research work that goes into developing a unique brand* The âXâ rebrand* The rise of brand mascots* Distinctiveness vs Differentiation* Brandin
In this episode I talk with Lee Rolston, chief growth officer at JKR about their recent study on brand assets with Ipsos. Â âThe first job of branding is to make sure your brand is recognized as uniquely and unmistakably you. Only then can brand
Important links* Julian Coleâs course with LTB discount here* Julian on Twitter* This episode is sponsored by Creative business company. Find your free no-bs brand-building guides here.The AI summaryI asked Notion AI to summarize our podcast tr
Important links:* âFrankâ on Twitter, Instagram or LinkedIn* Gâday Frank websiteThe AI summary:Captivating Moments of Connection: Lessons from a Branding Pro* A brand is not just how it looks, but a captivating moment of connection between the
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