On week’s Leaders of Marketing Podcast I sit down with William Wickey, Senior Manager of Content and Media Strategy at Leadgenius. This interview is packed full of information on B2B marketing and what Leadgenius is doing in that arena.

In our time together, we talk about how Leadgenius helps their clients, some of the project management systems William has in place for managing a complex marketing role, and a recently released book he coauthored on current trends and tech in the B2B world.

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