Losing a loved one to cancer is everyone’s worst nightmare. When that nightmare came true for Scott Maggs and the friends and family of his mate Wes, he knew he had to turn his grief into meaningful action that would honour Wes’s life, and save others. Enter: Jimmy Niggles Esq.

Jimmy Niggles was a persona created by Scott and his friends as part of the Beard Season, a social movement started in 2010 that sought to grow awareness of the risks of the skin cancer that took his mate Wes, and encourage Australians to get themselves checked – and early. With Australia being home to one of the highest rates of skin cancer in the world, it was a lofty goal.

Ten years, a trip to stay on Necker Island with and learn from Richard Branson, a partnership with Merivale and many beards later, Scott’s message recently culminated in the Million Dollar Beard Ball, hosted by Hamish Blake and Michael 'Wippa' Wipfli, reaching the charity's Million Dollar fundraising target.

I caught up with Scott to talk about the Beard Season journey, chatting about how he saw his big idea be recognised by key industry players, the challenges of being the face of your own brand, and how he worked to turn conversations into results.

To learn more and be part of this worthy cause, please visit skincheckchampions.com or follow @skincheckchampions on social media.

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