Search engine optimization is one of the essential pieces of your marketing strategy. What does SEO help your business achieve? It helps pages on your website rank well on search engines like Google and Bing so you can get be found by in market searchers with high intent. SEO is a mostly free tactic that will allow Google to scan your website content and rank it for a search query, based on the information on your website and the search itself. In this episode, WordStream's in-house SEO manager Gordon Donnelly breaks down the essential elements of starting out in SEO, tips for optimizing your site, and resources for finding the right keywords for your business to focus on. Remember to watch on YouTube @wordstream and follow us on Twitter @goaltalkpodcast & @WordStream.