Do you know why big companies consistently buy air time for their advertising in TV programs and even in online shows on YouTube? They do this so that people will remember their brand, causing more people to purchase more from their business.

Now for  small businesses, it may not be as big in paid advertising for big companies, because needless to say, there has to be a budget for that, but  other than paid advertising there are various ways to put your brand in front of potential buyers, customers or clients without spending so much.   

Here are a few insights you’ll hear in today’s show…

• In today’ digital age, it is now possible to build a strong online presence.
• Why is maintaining an active social media presence important for your brand’s visibility?
• Publishing quality content that is informative, engaging and relevant is important to your audience.
• How to utilize paid advertising effectively?
• Why is partnering with other businesses a powerful way to increase visibility?
• How to identify relevant industry events that will place you in front of ideal customers and clients?
• Why do you need to leverage the power of email marketing?
• Engaging with your audience does increase your loyal customer base.
• Why is visibility essential to increase profitability?

Resources:

If you’re struggling to understand the accounting for your business, reach out to Annette at podcast@annetteandco.co.uk and join our Facebook group https://www.facebook.com/groups/915326342418247. 

To know more about financial and lifestyle freedom and if you wish to receive updates on all the workshops that will help you increase your profitability and freedom from your business, just head on over to https://www.annetteandco.co.uk/want-our-emails/.

Connect with Annette Ferguson:

Facebook - https://www.facebook.com/UKAnnetteFerguson/

Instagram - https://www.instagram.com/annetteandco_/

YouTube - https://www.youtube.com/channel/UCkohh_X-4R5mKfEW9rBQ1qA

Listen to the Podcast - Financial and Lifestyle Freedom for UK Business Owners -

https://podcasts.apple.com/gb/podcast/financial-and-lifestyle-freedom-for-uk-business-owners/id1473582522