EngageCast is back with a special edition series about decoding the impact of COVID-19 on consumer brands, and how user engagement strategy has adapted to humanity's greatest healthcare crisis.

This episode features Ashwin Shetty, a Senior Marketing Manager looking after Retention, Loyalty, and Analytics at Adda52 - an online gaming platform. Here, he talks about the impact of the COVID-19 on the entire online gaming industry and reveals his insights on the right communication strategy for the marketers around.