Hi friends! This conversation inspired me so much. I have a feeling Florencia's journey and persistence will inspire you, too...

Kara Cutruzzula talks to Florencia Iriondo, a writer, performer, and showrunner, about her new one-woman musical South. Big moments include leaving the corporate world to pursue theater full-time, putting up the show, and lessons learned along the way. She shares how her ingenious "alarm strategy" — and watching Tick Tick Boom! — help organize her day. They also dive into the importance of deadlines, and Florencia's big goal of making a living from producing her own work.

Buy tickets to South at SoHo Playhouse until Nov. 15

Florencia's website

Show Notes

00:01 Introduction 

01:01 The Role of Food in Florencia's Show

02:15 The Evolution of South

04:55 Florencia's Personal Journey and Career Transition

06:39 The Challenges and Rewards of Self-Producing

12:40 Florencia's Dual Identity and Skill Transferability

15:54 Florencia's Daily Schedule and Pre-Show Rituals

20:37 Florencia's Future Goals and Aspirations

Do It Today is created by Kara Cutruzzula. She's the author of three motivational journals and a musical theater writer, playwright, and editor.

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