Damn Good Interior Designer
Damn Good Interior Designer
Episodes
Episodes of Damn Good Interior Designer
Mark All
Cheryl and Liz are exploring five key roadblocks to bringing a new client on board and signing that contract. By showing your expertise to the client earlier than later, you remove many difficulties from the sale itself and you set yourself up
Are your clients receiving and perceiving what you say to them properly? What you say, how you say it, and why you say it is vital to communicate the value and professionalism your firm offers through strategic and consistent positioning. This
If you have known me for a while you may have heard my "Top 12 Truths for Being a Shopkeep" and one of my faves that I stand by is "Retail is not for sissies!" And I know that our special guest, Christina Van Blake of Home Design Dover feels th
Listen up folks--we all have a love-hate relationship with social media right? Yes we do! It is a changing animal, and if you don't keep up with it you may be missing out on amazing leads because you are not staying relevant in our industry. Li
What should you do when a client starts sending you items to evaluate? In this episode we discuss handling changes that the client initiates in design projects and the importance of respectfully evaluating items that the client provides to ensu
What is the #1 marketing asset of your business? Your website! It is a living breathing entity of our firm. Join us with our special guest Victoria Marcouillier, owner of Brandwell and host of the Branding Business School podcast, as we discuss
Are your clients receiving and perceiving what you say to them properly? What you say, how you say it, and why you say it is vital to communicate the value and professionalism your firm offers through strategic and consistent positioning. This
It is never too late to start over. This week we have a wonderful special guest from New York! I have known and coached Diane Bianchini of Dream Interiors NY for a number of year and she is here to talk with us this week about her path to becom
Cheryl is going solo this week while Liz takes a well-deserved little vacation. This week in our private podcast we discuss managing client expectations and making sure you are not keeping them in the dark--you need them to trust the process! T
Are you hiring too late? What I have found is that most designers do not hire soon enough! Hiring a team challenges and helps elevate your business to a level where sustainable growth and scalability are achievable. When we look to hire we are
Are you facing new challenges or going through a season of change? We are--yes we are in the trenches with you, really! Weathering the seasons of change is unpredictable and it is in these moments where we find out how resilient and adaptable w
Prioritizing, managing the alligators closest to the boat, and effective communication are critical to managing your business and your team (if you have one!). When you are redesigning a home for a remodel and NOT starting from scratch--we can'
The legal aspects of a business are super important to me as a business owner. We will always face project delays, especially in the last couple years, and we must be thinking about how we can protect ourselves. In my world, clients have to rec
Have you ever stopped to think where your time is spent vs your energy output? The truth is we could be sabotaging ourselves and our capacity to work if we are not managing our energy. We all have relentless demands and unexpected challenges w
Cheryl is passionate about what she does and loves seeing other small business owners and creative entrepreneurs succeed. We often get to hear success stories and want to be able to share this with others while also focusing on the unique marke
We are hitting a hot button this week and it is definitely too juicy for public consumption. Charging hourly is dead - yes, we said it. We are seeing too many coaches out there appealing to the low hanging fruit, NOT BELIEVING IN YOU or thinkin
We're trying something new this week and Cheryl is in the hot seat while Liz interviews her about her process for initial consultations, also known as "The Cheryl Show." Cheryl goal is simply to get to know the potential clients and see if her
In this episode, we discuss the significance of project pricing and minimum spend requirements for achieving profitability in your design firm. But what exactly do these terms mean, and how can you integrate them into your design business? Toda
Are your clients dragging their feet, hemming and hawing after the presentation and maybe even ghosting you--what do you do? In this episode we discuss five considerations when a client is not making decisions and how to handle them. Designers
What exactly is a visual scope of work? Cheryl and Liz discuss how theirs has become a game changer not only for In Detail but many other designers Cheryl has coached over the years. In this episode they dive into strategies for creating a succ
How can you be team player without giving up your own rights?Working with contractors can be a tricky relationship when they want you to stay in your lane--BUT it doesn't have to be. Creating a team approach with positioning in your marketing,
Our firm, In Detail Interiors, gets a lot of leads and I am grateful for every single one of them. However, that doesn't mean we take on every job of every size and every type--and neither can you. You must have guidelines (NOT A SCRIPT) on how
Going to High Point Market and learning about what you sell is the BEST investment you can make for your business! After 29 markets Cheryl had the honor of talking with Tammy Nagem, CEO of High Point Market authority, to tell you why market is
In the way of the word today you need to be able to stay competitive and take into consideration allowing clients to use credit cards. Cheryl and Liz discuss the importance of this for anyone who sell products if you want to grow.Are you analyz
Successful businesses, do not operate on a basis of having to trick people--so why are businesses doing this? Fear. We have to consider where we are as an industry if we are so fearful of clients finding something out about the names of our ven
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