Alex Al-Sabah's story is a powerful example of resilience and determination. Growing up in California, Alex faced numerous challenges, including being raised by a single mother on welfare. Despite these hardships, he cultivated a mindset that drove him to achieve remarkable success in the cannabis industry.

As a young boy, Alex found solace in sports and the streets, where he learned valuable life lessons. "I was always out, hustling, finding ways to alleviate that financial burden from my mom and my sisters," he recalls. This early exposure to the realities of life honed his risk tolerance and independent spirit.

Alex's introduction to cannabis came during high school, initially as a way to manage his ADHD. Unlike prescription drugs that left him feeling like a "zombie," cannabis provided a natural remedy. "It was just a very natural remedy for what I was dealing with at the time," he explains. This personal experience sparked a lifelong passion for the plant.

In college, Alex's entrepreneurial spirit blossomed. He and a friend decided to invest in cannabis cultivation, using a modest inheritance to kickstart their venture. "We became business partners from that, and it worked," he says, reflecting on their early trials and successes. This venture laid the foundation for his future endeavors in the industry.

Despite the risks and legal challenges, Alex continued to innovate. His team was instrumental in developing the now-ubiquitous plastic pop-top bottles for cannabis packaging. "We launched it in all the dispensaries we owned and managed," he says. This innovation not only set new industry standards but also positioned them as leaders in the burgeoning cannabis market.

Alex emphasizes the importance of collaboration and recognizing when to join forces for greater success. His partnership with Ambrose, co-founder of the 1937 Group, exemplifies this. "Together, we could build something even bigger," he notes. Their combined efforts led to significant wins, including multiple licenses for dispensaries, cultivation, and transportation in Illinois.

The 1937 Group, named after the year cannabis prohibition began, is driven by a mission to rectify historical injustices. "We don't take our position for granted," Alex says. Their focus on minority ownership and community empowerment sets them apart in an industry still grappling with its past.

Alex's latest venture, Cush League, merges his love for sports and cannabis. Aiming to cater to athletes and sports enthusiasts, the brand is poised to fill a niche in the market. "We're a sports brand that just does cannabis," he explains. With plans for a flagship store in Chicago, complete with a basketball court, Cush League promises to deliver a unique customer experience.

Reflecting on his journey, Alex offers sage advice to aspiring entrepreneurs: "Nobody will ever pay you like you pay yourself." His story is a testament to the power of perseverance, innovation, and staying true to one's values.

From a challenging upbringing to leading a successful cannabis enterprise, Alex Al-Sabah's path is filled with lessons in resilience, risk-taking, and the importance of community. His journey underscores that true success comes from doing things the right way, with patience and integrity.