Around 4% of the 55,000 + coaches certified with the International Coaching Federation hold the revered status of Master Certified Coach. Why so few? I'm about to find out. Competency No. 5, the podcast, explores how we maintain presence when we coach, lead, and live our lives. We interview coaches and others whose very livelihood depends upon staying calm and present with those they serve. We also chronicle my attempts (as a self-retired professor and global business reporter from New Zealand) to become an MCC coach. This effort requires beaucoup coaching hours, mentoring, and adhering strictly to the ICF's seven core competencies, especially the deceptively tricky Competency No. 5, maintaining presence.