It doesn't matter how much great information you have to say or sell if you are not talking to the right audience. Taking the time to find and understand your target audience is critical for meeting and exceeding your goals. It's also important to keep in mind, you might not be your target audience.

In this interview Stacy and Lisa will discuss:

You need to start by understanding who is your target audience, how to they act, where are they, what is important to them, and then figure out how to reach them.

If you are not your target audience, find someone who is to learn about them and how they think/act

Make a list and create your audience with a name, habits, description of their day, etc.

Get Stacy's Freebie: 5 Steps to Evaluate Your Personal Brand

http://connectchangechallenge.com/brand

Get Lisa's Freebie: 200 Facebook Groups that Allow Promotion https://www.teachmetoautomate.com/200spreadsheet

Who is Stacy Mayo-Martinez?

Stacy is based out of Manhattan, Kansas where she and her husband, Ray Martinez, have established Martinez Media & Marketing Group. For their clients, Stacy brings the art of storytelling and strategy which balances with Ray’s precise photo, video, and production know-how.

Stacy’s early career was spent in B2B full-service marketing agency work. Her clients were mostly focused on agriculture, but each product had its own unique attributes that were brought to the forefront of crowded marketplaces. The key, understanding your audience.

Why should you work with Stacy?

I've worked with a variety of clients, but I'm also working through many of these same steps personally as we form our new business. I give straight forward information that might make my clients uncomfortable, but it gets them to think bigger and head down the right path.

How to connect with Stacy:

Martinez Media & Marketing Group and Connect Change & Challenge: http://connectchangechallenge.com

Facebook: https://www.facebook.com/ConnectChangeChallenge

Instagram: https://www.instagram.com/Connect_Change_Challenge

LinkedIn: https://www.linkedin.com/in/stacymayomartinez/

Podcast: Connect Change & Challenge https://stacymayomartinez.com/episodes

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Lisa Kempton is the Host of Business Under Pressure and Founder at Sage Peak, LLC. There she helps businesses save time and money through creating systems and processes and automating those processes. Basically, she helps businesses put everyday tasks on autopilot.

Connect with Lisa

Website: https://sage-peak.com/

Podcast: https://podcasts.apple.com/us/podcast/business-under-pressure/id1508589007

Facebook Group: https://www.facebook.com/groups/successdrivenentrepreneurs

Instagram: https://www.instagram.com/lisakkempton/

LinkedIn: https://www.linkedin.com/in/lisakkempton/