AdLingo
AdLingo
Episodes
Episodes of AdLingo
Mark All
Today we're diving into the murky underbelly of the internet, where the insatiable hunger for ad dollars mated with the blissful ignorance of programmatic traders to give birth to a Frankenstein-like creature: Made-for-Advertising (MFA) website
It was my first CES since 2019, and I was excited to be back. When planning my triumphant return to Las Vegas’ largest trade show, I did not know if it would still “be a thing” for the media business, but I registered anyway!Attendance beat exp
Perhaps never have we seen an advertising marketplace spring up with so little measurability. Yet there is a line of brands down the block desperate to spend.At the top, I firmly believe that 100% of television advertising will be addressable a
Months ago, a company called Deepsee published an exposé of a traffic and audience generation strategy called “reward traffic.” The piece was picked up by Bloomberg just this week.Their research alleges that companies like iHeart have been juic
Google’s Multimillion Dollar Oops. In an unfortunate goof, Google accidentally set a training campaign live on the network resulting in 45 minutes of a mysterious yellow ad being served across the web. The inventory eaten up by the fake ad amou
Apple has set out to protect the privacy of its Safari browser users by deploying a new piece of technology called ITP (Intelligent Tracking Protection). What’s the point? What’s the impact?Your attribution models are f’ed. How is no one paying
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