Sara Louise Petersen is a writer and and momfluencer, who has both written viral articles about motherhood and been critical of performative motherhood.Peterson's essays and articles have appeared in The New York Times, Harper’s Bazaar, Glamour, and Refinery29, and she is a frequent contributor to the Washington Post and InStyle. Her first book, "Momfluenced: Inside the Maddening, Picture-Perfect World of Mommy Influencer Culture," was published in 2023.