This is a list of the podcasts that I recommend to students taking part in my Introduction to Digital Marketing for Business in Rathmines College, Dublin 6, Ireland.
We speak to Philip Storey from Enchant Agency who specialise in helping brands to improve their email marketing. Philip walks us through the art of email optimisation, exploring some tried and tested techniques and frameworks that any email mar
Copywriters walk a fine line between adhering to best practices and thinking outside the box.On the one hand, you don't want to mess with what works. On the other, you need to get adventurous if you're going to stand out from the crowd - nothi
Most of you already know I’m all about list building. In fact, one of my favorite mottos is “always be list building.” But not everyone knows that an indispensable element of any successful list-building effort is an effective lead magnet —a fr
This year we’ve gotten one question more than any other from listeners: is Facebook eavesdropping on my conversations and showing me ads based on the things that I say? This week, Alex investigates.Further ReadingOur guide to keep Facebook f
Duct Tape Marketing's core belief is that marketing is not a set of tactics, it's a system. On this episode, John takes a closer look at the seven steps to building a successful marketing system that will generate great results for your busines
In Episode #110 Eric and Neil share their highlights from the past 100 podcast episodes. Apart from sharing what they’ve learned and what they’ve experienced, they’ll also thank all the listeners for being part of this journey with them!Time
The first episode of a new podcast series about how and why we work, and how to give work more meaning. We'd love your feedback! Email us at hello@buffer.com or Tweet us @buffer! Transcript: Courtney: Hi, I'm Courtney Seiter. Carolyn: And I'm
Have recent changes to Facebook impacted your marketing? Wondering what you should and shouldn’t be doing with your organic Facebook marketing? To explore Facebook organic marketing, I interview Mari Smith, a consultant for Facebook, and the le
Earlier this year, Ciaran got to talk with Oli Gardner from Unbounce, a Leading conversion rate optimisation tool. We explored a little of what Unbounce does but mainly focus on an exciting experiment that Oli ran earlier this year on blog cont
What, if anything, should be banned from online media? And who should review violent and explicit content, in order to decide if it’s okay for the public? Thousands of people around the world are working long, difficult hours as content moderat